25/04/2026
Imagine betting your whole business on strangers having conversations about you 😂
Word of mouth is great right up until it isn’t, and the scary part is you won’t see it coming.
Could be two days, two months, maybe two years, but you have zero control over it and that’s a pretty significant gamble to be playing with something you’ve put everything into.
The businesses that actually grow have one thing in common. Predictable lead flow. Not hoping someone mentions their name at a dinner party.
Don’t think you need to ditch word of mouth. Just don’t let it be the only thing keeping the lights on.
And if you feel like a lot of your eggs are in the WOM basket at the moment, now might be a good time to take back control.