30/05/2026
β¨ An important and very difficult post β¨
Please bear with me on this one - It's a long post, but it's one that comes from my heart.
After a great deal of thought, tears and reflection, I have made the incredibly difficult decision that 2026 will be the final year of JHD. I will be finishing all bookings for 2026 and then closing this chapter of my journey ππ·
This has not been a decision I have made lightly. Photography has been such a huge part of my life for the last ten years. It has shaped me, challenged me, fulfilled me, and introduced me to some of the most wonderful people I could ever have hoped to meet.
For years I have said that if JHD ever became something that brought stress than joy, I would need to step away. The reality is that balancing a full-time career, running a business, and being fully present for my family has become increasingly difficult. My day job continues to grow, bringing exciting opportunities and responsibilities, including leading my own team. While I am incredibly grateful for that, it means something has had to give. The truth is, I haven't been giving enough time to the people who matter most - My family π₯Ή
The photography industry has changed enormously too - There are now more photographers than ever before, alongside content creators and a culture that expects everything instantly. Standing out has become harder, and the financial reality of running a small creative business has become challenging.
Then there's AI...
I know it has its place, and I respect that. But for me, photography has always been about preserving real moments exactly as they happened - The genuine smiles, the happy tears, the imperfect, beautiful reality of life. I fell in love with photography because it allowed me to tell honest stories, not create moments that never existed. Perhaps I'm old-fashioned, but those authentic memories will always mean everything to me π€
Like any business, passion alone isn't enough - Rising costs, quieter seasons, insurance, software, equipment, marketing, accounting - it all adds up. What was once sustainable has become increasingly difficult to justify financially.
You trusted me with your weddings, your babies, your families, your milestones, your celebrations, and some of your most precious memories. You invited me into moments that can never be repeated, and that is a privilege I will never take for granted and I will be forever grateful to you all π₯Ή
I have laughed with you, cried with you, celebrated with you, and documented thousands upon thousands of memories that will live on long after the photographs were taken - What a privilege β¨
To every single person who booked me, recommended me, supported me, followed my work, shared my posts, or simply cheered me on from afar - I thank you, from the bottom of my heart.
Thank you for helping a dream become reality, thank you for believing in me and thank you for allowing JHD to become far more than I ever imagined it could be π₯Ή
Photography will always be part of who I am, I will always need it feed my creative soul, and I know I will never stop picking up a camera. The difference is that moving forward, I can create without pressure, without deadlines, and without the financial weight that comes with running a business - I can simply create because I love it β¨
Of course, I will continue supporting Remember My Baby through my voluntary work - This role remains incredibly close to my heart, and I will continue giving my time whenever I can π€
So, if you've ever thought about booking a photoshoot, updating your family photographs, or asking me to capture your wedding, please don't wait too long. I would absolutely love to spend these final months doing what I've loved most for the last decade - telling your stories.
Maybe together we can make 2026 the most memorable year JHD has ever had β¨
While there is sadness in closing this chapter, there is also so much pride, gratitude, and love.
Ten years ago, I picked up my camera and took a chance. Today, I look back with a full heart and memories I will treasure forever π·
From the bottom of my heart, thank you for everything π₯Ήβ¨
With love,
Jenny xx