Marcus Ahmad Photography

08/05/2026

Most photographers don’t struggle with flash.

They struggle with understanding light.

A lot of photographers learn setups before they learn principles:

Where to place the light
What modifier to use
What settings to dial in

But without understanding why the light behaves the way it does, it’s easy to become dependent on formulas.

That’s usually why flash starts to feel inconsistent or overly complicated.

So I put together a free PDF guide breaking lighting down into 6 simple principles:

* hard vs soft light
* distance and fall-off
* direction and shape
* balancing flash with ambient light
* and why simple setups often work best

It’s aimed at photographers who want more control and intention in their images — especially those working in commercial, portrait, or branding photography.

Link in comments.

11/02/2026

3 old school photography tips for shooting really dark events and weddings

05/02/2026

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12/11/2025

28/10/2025

Personal Brand Photographers - Stop (or at least avoid!) using the 3 x c's

17/10/2025

Are you thinking about the future?

18/09/2025

When you lead with vision and strategy, you stop competing on price and start attracting clients who value your perspective.

15/09/2025

Next week, I will be speaking at an ONLINE event that is the perfect place to learn how to kick your photography business up a notch ( or 3) in a super fun and practical way.

The Mastery Summit is happening on September 23-25, and every single day is jam-packed with presentations from experts on marketing, sales, social media, mindset, and so much more to help you achieve your business dreams.

It’s going to be 3 full days packed with:

✅Actionable presentations from industry experts
✅Practical training sessions on implementing strategies for art and business
✅Mindset shifts that will help you work less and make more

And did I mention that it’s free?

All you have to do is register.

https://www.profitableportraits.com/a/2147828383/KcE4MdTK

Be great to see you there

24/06/2025

Thanks to the Wales and West Photography Show and Camera Centre UK for putting on such a brilliant event over the weekend.

I felt very proud to be offered a "gig" speaking there and presenting my talk - The Idea of Ideas.

The venue, the International Convention Centre in Newport, was a fantastic location and a stone's throw from my old teaching ground at the University of Wales in Caerleon. So that brought back many memories.

17/06/2025

Look forward to see some of you at the talk or just wandering round the show!

🗣️ NEW GUEST SPEAKER ANNOUNCEMENT! 🗣️

https://www.waleswestphoto.com/creators/marcus-ahmad

Marcus Ahmad joins us on the creators stage on 21.06.25 at 12:30! 🤩

With over 15 years of experience in fashion photography, He has built a global career that has allowed him to explore various facets of the industry. Additionally, he has served as a Senior Lecturer in fashion and advertising photography at the BA level, where he shares his passion and knowledge with aspiring photographers.

He has also toured the USA with a workshop aimed at photographers and hairdressers teaching how to shoot hair - sponsored by Wella USA.

This is one not to miss and we are very much looking forward to having him at the Wales & West Photography Show 2025!