07/06/2023
New Work for Ronhill shooting their new lifestyle range with runners Becky and Das around a sunny but chilly Bournemouth recently.
Well over a decade ago, as I was transitioning from photographer of everything toward shooting with fitness brands I loved the look of, I remember hand printing promos and mailing them out all over the UK & wider afield. One of them went out to iconic British running brand - they had authentic heritage and produced the most iconic piece of run-wear (the blue track pants) that I remember every 'proper' runner back in the eighties wore!
Another decade passed with many more mailers, e-mails and hopeful pleas to work together seemingly ignored. Until one day recently an e-mail dropped into my inbox from Maria at Ronhill asking if I'd like to chat about a new lifestyle range coming out in 2023.
The moral of this lengthy post? Be persistent, trust the drip-feed method of marketing and don't be dis-heartened when you hear nothing back. Good things take time to happen but they're worth waiting for!
Here's the fruits of our first collaboration, shooting the new lifestyle range with proper running people (and all round legends) Das & Becky in and around Bournemouth on a bright but nippy winter's day.
Big thanks to Tom Redman for his lighting skills and Oliver & Maria for bringing me on-board! Support British - get some Ronhill gear in your life.
Client Ronhill UK
Lighting Tom Redman
Production Peal Production