07/09/2026
You know that weird thing that happens when somebody points a camera at you?
Suddenly you forget how your hands work.
Your voice changes.
You sit differently.
You become acutely aware that you apparently have a tongue.
😂
Social media can do exactly the same thing.
We start creating a version of ourselves that we think looks more “businesslike”.
But maintaining a character is exhausting.
I'd much rather you were slightly imperfect and recognisably yourself.
The way you actually speak.
The things you actually think.
The laugh you'd normally edit out.
The occasional FFS under your breath.
That's the person people can actually get to know.
You don't need to become good at performing for the camera.