30/03/2026
AI is changing photography. Not someday. Right now.
News organizations are claiming the right to use your images to train AI. Brands are replacing photographers with generated content. Deepfakes are eroding trust in documentary work.
This isn’t a distant threat. It’s already happening.
But AI’s destructive force isn’t inevitable. The rules around it are still being written – by lawmakers, corporations, and us.
Photographers have the right to shape how this technology intersects with our work and our industry.
Beyond our industry, AI causes harm: misinformation, nonconsensual imagery, and environmental damage from data centers that consume enormous amounts of water, electricity, and rare earth minerals.
AI can help with keywording, transcription, research, and administrative work. New tools deserve honest evaluation. Some artists even create bodies of work through AI, though not without controversy.
But the benefits don’t cancel out the harm.
Photography is built on things AI can’t replicate: human creativity, the lessons learned through making art, and genuine connection with our sources.
If we don’t protect those things, no one will.
The connection between AI and photography runs through your contract.
Over the next few days, we’ll look into Work Made For Hire contracts and AI. WMFH has always been a bad deal for photographers, but now such rights-grabbing clauses quietly open the door to AI training without consent or compensation.
Join us in our efforts. Start now by following the links in ’s bio: bit.ly/yourvisualcolleagues for resources about these issues and bit.ly/yvcjoin to get on our mailing list.