19/08/2026
Revealing the magic of Harrods window displays.
The most refined retail experience in the world becomes a hive of activity as the polished store gives way to tools, packaging and teams of specialists preparing everything for the following day.
Phil was commissioned by L’Atelier Five to document the installation of a Dior retail environment inside Harrods. 📷
The photographs record much more than the immaculate finished result. They show display cabinets being assembled, bespoke branded mannequins waiting like sentries and an experienced team bringing every element together before the store reopened.
Most customers see what a business produces. Far fewer see the expertise, concentration and hard work behind it.
That hidden part of the story can be enormously valuable. It shows people not only what a company delivered, but how it earned the result.
The assignment has now been revisited as part of our From the AvantPhoto Archive series.
📷 See the complete story and photographs:
https://avant.photo/behind-the-scenes-at-harrods-photographing-the-dior-installation/
What part of your business would your customers understand better if they could see behind the scenes?
