24/09/2026
HERO FILM
Producing video and photography for the Lapland’s renewed brand was an exciting project! At the heart of the new brand are people, culture, everyday life, work and of course nature, which ties everything together.
Lapland is the Land of the Spirited.
With a documentary approach the production chases lived-in and authentic feelings as well as genuine moments rather than scripted and polished imagery. The project was carried out in collaboration with the client, the Regional Council of Lapland, and the brand work’s creative & strategic partner Werklig.
Production period: June – August 2026
Producer: Miikka Hast
Photography: Jani Kärppä
Director & video: Teemu Lahtinen
Video & edit: Matti Ollila
Video production assistant: Samuli Tianen
Casting and locations: Kota Collective
Brand video music:
Brand strategy: Werklig
AD: Jan Rudkiewicz
Client: Regional Council of Lapland (Lapin Liitto)
Brand project manager: Katariina Imporanta
Spirited people;
Eemi Karila
Miki Kim
Eleonora Alariesto
Laura Knuuti
Janne Kylmämaa
Pinja Paaso
Hannakaisa Lindqvist
Anna Kontu
Matti Virta
Pasi Jaakonaho
Ville Puominen
Anna Ruohonen
Tatu, Eetu & Jenna
Merja & Mira
Ville Vuorijoki
Dienh & Lauri