01/09/2026
Creating a controlled drip is all about getting the product consistency right. I gently warmed the lip treatments in water so the formulas would flow more smoothly and create cleaner drop shapes. Each attempt is a full reset: clean the product and set, reposition everything, and start again until the movement and shape are right. That’s why a detail that looks effortless in the final campaign photo can take hours to perfect. For the final images, I combined the strongest drips from different takes in Photoshop to create exactly the result I had envisioned.