02/09/2026
“I hereby decide: It will be risked!“
Hyperinflation, economic crisis, and experts urgently advising against serial production.
Against all odds, Ernst Leitz II made the bold call to manufacture the first Leica camera anyway. With those famous words, he launched series production, saved hundreds of jobs in Wetzlar, and changed photography forever. 📸
Want to dive deeper into his story and the history of Leica? Experience it firsthand at the Ernst Leitz Museum right here at Leica Welt. 🏛️
What’s a risk that changed your path? 👇