16/09/2026
For the centennial campaign, we took it outside — Slovenia's forests and South Africa's open landscape. Katelyn Johnson at golden hour with a chainsaw, like it's the most natural thing in the world. Because for her, it is.
Forestry, prosumer, landscaping. US and EU versions. Two continents. Zero splinters. Somehow.
Full campaign gallery: https://www.kaessmannphotography.com/stihl-100years
Agency: NEUBAUERSCHWARZ GmbH
Campaign photography for STIHL's centennial — a global production across Slovenia and South Africa with US ambassador Katelyn Johnson. Forestry, prosumer, and landscaping, shot in both US and EU versions.