09/08/2026
South Tyrol and AI...
I want to be open about this: going forward, this account will also feature AI-generated images.
I am a photographer — and I will remain one. The camera, real moments, light on location, and encounters with people are irreplaceable to me.
But photography has never been a static craft. Every technological shift was met with skepticism: from film to digital cameras, from the darkroom to digital editing, from manual retouching to new creative tools. None of these developments abolished photography. They expanded its possibilities.
For me, generative AI is not a replacement for photography. It is another medium for visual storytelling.
It makes it possible to develop ideas, moods, and visual worlds that often could not be realised with a camera alone — at least not without a substantial budget, a team, elaborate sets, and an amount of effort that is not realistic for many creative projects. At the same time, AI has changed the economic reality of photography: many people can now create images themselves, and traditional commissions have not become easier to obtain. Ignoring this change would not stop it.
But an image is not created simply because someone owns a camera — nor because someone has access to AI.
Software can generate pixels. But it does not replace visual language, composition, an understanding of light, colour, and atmosphere, or the ability to choose from countless variations the one that tells a story. Good AI work does not begin with the push of a button. It begins with an idea. It requires imagination, precise language, visual experience, creative direction, selection, and editing.
My experience as a photographer informs my AI work: concept, eye for detail, staging, and final ex*****on. Technology creates possibilities. A personal signature emerges through decisions.
I will clearly label AI-generated work. For me, transparency is a given.
This account remains a place for images: some are created with a camera, some with AI, and perhaps some will emerge from both. What matters is not the tool, but the question: Does the image tell a story? Does it move someone? Does it leave a thought behind?
Art evolves. And I evolve with it♥️