12/11/2025
🇺🇸: I always appreciated beautiful and simple things and captured them in a photo. So in that way the concept of my brand was already there: “Su found it pretty” was born from an old teenage desire —
to create something simple and alive.
I never wanted an elaborate brand.
I wanted it to breathe naturalness,
just like my photography — like my way of seeing.
Calligraphy has always fascinated me —
not for its perfect form,
but for the soul hidden in each stroke.
That’s what I asked Ana, the designer who joined me in this whole process:
something that would sound like me — imperfect, fluid, and human.
And so she did. While watching the first branding presentation I got an eye on the written words behind the business card and told Ana I loved it!
It turned out that was her writing.
In that moment she began to write “Su found it pretty” and from letter to letter she put together the beautiful logo. :)
I choose the neon green color because of the life, boldness and full of energy.
My name is Susanne,
but everyone calls me Su.
I’m Brazilian, half German, endlessly curious.
Water calms me, silence nourishes me,
and life keeps teaching me through every movement.
My father was an environmental activist.
With him, I learned to plant trees
and to understand that nature’s rhythm
is the same rhythm as art —
slow, patient, and full of purpose.
In photography, I found a mirror.
Through it, I look for the human —
the lights and shadows that reveal
who we are when we stop pretending.
Working with naturalness is a choice.
It’s believing that imperfection is what makes beauty.
That a truthful gaze is worth more than any filter.
With Ana, design became a dialogue.
She gave shape to what I felt
but didn’t yet know how to say.
Together, we found the expression of what is now
Su found it pretty —
a space between what is seen and what is felt,
between the instant and the eternal.
Because, in the end,
to find something pretty is more than to see it.
It’s to feel it.
To recognize it.
To belong. 🌿
