06/08/2021
My most ambitious project to date!
Many of you probably know that I dabble in marketing, helping creatives with various promo work. After all, even if the greatest content is uploaded in the virtual space, but no one is there to see it, does it make a difference? 😉
What most of you don't know is that since February 2021 I've been helping a transformational coach Hoda Zekavat from with stepping up her online game 💪🏻
When I started creating a marketing strategy for her coaching programs, all the paths seemed to converge at the core - her website. After all, no matter how many marketing campaigns we created, if the target website did not capture the attention of the audience, all would been for naught😔
Thus, began the holistic project of vamping up that virtual baby😁And the amount of work resulted many months of literal sweat and tears: I updated the logo, created a new color palette, took hundreds of photographs, made custom illustrations and developed a new video set design👌🏻
But most of all I REBUILT THE ENTIRE WEBSITE using WordPress and created a funnel structure landing page!😎
It was the 3rd website I've ever created and the first one using this system. It was so frustrating and challenging, at times I was thinking that I bit waay more than I can chew😅 But the results are so so worth it! 😭😍
You can find some of the updates along with the design of the landing page in the gallery ➡️ and of course, you can also check out the entire thing by visiting phalva.com 😊
I can't wait to hear what you guys think about it in the comments! 😜
There is also so much more work that we've done together that could not possibly fit in the single post, but let me just say it involved her coaching me on dealing with my trauma(if you also struggle with this DEFINITELY check out that website), me coaching her on marketing strategy, and an evening of sticking green wallpaper to the wall with double sided tape for her new video set design 🤣
In the end I just wanna say thank you so much, , for this opportunity and I can't wait to see where your path will take you! 😍
It's been a pleasure to work with you!✨
Much love❤️
Kay