Our aim is to help companies in sales during this bad period by bypassing the classic extenuating client-agency-production process, in order to minimize the costs while maximizing results. In a few words we would like to explain why our video production company philosophy and business model are so different from others and how your company may benefit from our new way, even if widely diffused in t
he US, of producing and marketing. As you may know if you would like to create a commercial for advertising your product on social media you should go through various meetings with the creative department of an advertising agency, get a quotation and a rough storyboard, then the agency will employ a production house for the shooting and after a colonist and a composer...
This process, as you may already know or imagine, involves at least five or six professional figures, tens of work hours and prohibitive costs for small businesses. The impromptu workflow is much more independent and lays upon our agency’s capacity to understand the product, sometimes even without meeting the client and produce a commercial that comes to the client “impromptu”. The client may then decide to license that video and using it (or to decline our offer). In some cases we may pre-agree the workflow conditions with a specific client, especially if the cost of the products doesn’t allow an independent purchasing of them on our side
(for example if the client produces a soft-drink we would just buy it and
produce the video but if the client produces jewellery, watches or other expensive products we need the client to provide us with the necessary stock of products). Our marketing and workflow results in a guarantee for our clients of purchasing something that they need, that they like and at a price of about one fifth of it’s “classic workflow” cost on the market and for us a drastic reduction of work times,
no salesmen, no trips, no meetings... after all our job is doing commercials... not going around trying to grab clients... yes, sometimes we get turned down but the negative percentage is much less than the ones registered by salesmen the “classic way”. Even though our “system” is not applicable to all possible commercials it works perfectly on “product centric” productions: the segment of video making we are most specialised on in terms of experience and equipment. Specialisation results in an additional competitive point in our favour: we know what we can do, the tools and equipment we have and we pivot our creative project to squeeze as much juice from clients’ budgets giving a product that usually exceeds clients’ expecttions.
