06/03/2026
We captured the authenticity of urban life in Colombia, where the BBVA app and instant transfers naturally blend into everyday life.
Client: BBVA
Production Company:
General Producer:
Directors:
Executive Producer: Nicolas Pacheco / Mafe
Assistant Director:
Field Producer:
Art Director: .arte
Wardrobe:
Retouch:
Agencia: DDB Colombia
CEO: Xavier Serrano
CCO & President:
VP Creative: .carlos.chaves
VP Planning: Juan David Franco
Planners: Camilo Barragán
Head of Art:
Creative Director: Antonio López
Brand Lead Account: Tatiana Castellanos
Account Executive: Maria Camila Guarnizo
Copywriters: Pedro Gonzalez Villegas
José Guillermo Rojas
Art Directors:
Sara Nieto Valencia
Juan Daniel Bustos