09/08/2018
We're almost ready with the new identity for Manuel Moreno, a music producer/DJ from Switzerland and a friend of ours. For almost two decades he has been taking his audience on a journey inspired by his long-standing relationship to music. An Amour fou – intense, passionate and uncompromising.
The entire concept is based on his initials. We have abstracted the "MM" combination according to the clearly structured electronic beats. At a first view the grid seems to be inflexibel, but with the playful handling and the combination of different elements like pictures, videos, colours and animations, the grid starts to become alive. The "MM" shape helps as a grid for the placement of typography as well as other elements – there are no limits.
Keep you posted.