Gromova Photo

19/06/2026

One thing I noticed after visiting Art Basel and VOLTA this week:

The works I remembered most weren’t always the loudest ones. In fact, one of my favourite discoveries wasn’t even inside a fair.

I walked past an installation outside Art Basel on the first day without noticing it at all. Only when I slowed down and came back the next day did I really see it.

And somehow that became the theme of my whole visit.

As a photographer, I spend a lot of time thinking about attention. We live in a world where everything is competing to be seen. Yet the works that stay with me are often the ones that don’t demand attention. They invite it ✨

What I enjoyed about VOLTA was exactly this feeling of discovery.

The opportunity to spend time with artists, textures, materials and ideas that reveal themselves gradually.

These are a few works that made me stop, look closer and stay a little longer. Not because they were the most spectacular. But because they made me feel something ✨

Thank you and .zurich for the invitation and the opportunity to experience these inspiring artists and galleries.

Which work speaks to you most? ✨

12/06/2026

Some cities leave a mark on you.

Paris is one of them 🤍

Not because of the famous landmarks.

But because of the feeling I have when I’m in Paris.

The quiet cafés.
The beautiful interiors.
The museums where time seems to slow down.
The elegance of everyday life.
The conversations over coffee.
The way people notice beauty in the smallest details.

This July, I’ll be spending a week in Paris, creating and collecting new stories.

And if you’ve been dreaming about your own Paris photoshoot — whether for your personal brand, a lifestyle portrait session, or a creative editorial — I’d love to create something meaningful together ✨
Let’s connect!

11/06/2026

Sometimes the most beautiful images are created in the smallest spaces ✨

11/06/2026

Because we don’t just buy products — we buy the feeling behind them.

Visual storytelling for ✨

11/06/2026

10/06/2026

Building a new home also means creating new rituals.
One of my favourite evening rituals now — beauty routine at this amazing bathroom with mountains view 😍

07/06/2026

People don’t book rooms. They book a feeling 🩶

When choosing a hotel, guests rarely fall in love with square meters or furniture alone.

They imagine slow mornings, beautiful light, a moment of calm, a special experience they want to remember.

That’s why hotel photography is never only about documenting a space. It’s about capturing the atmosphere behind it.

A glimpse behind one of my favourite hotel projects in Kraków ✨ krakow.wawelcastle

Looking forward to creating more hotel stories in Valais and across Switzerland.

07/06/2026

Every hotel has rooms.

What makes guests choose one over another is the story it tells 🤍

The atmosphere.
The details.
The feeling they imagine before they arrive.

My goal was to translate that story into visuals.

Behind the scenes of one of my favourite hotel photoshoots in Kraków ✨
krakow.wawelcastle

21/05/2026

One thing I truly love about working with small creative brands — there is always so much passion behind every detail 🩶

This candle photoshoot wasn’t only about creating beautiful visuals. It was about capturing the energy, emotions and enthusiasm that stand behind the product itself.

I love when brand comes to a photoshoot with spontaneous ideas, references saved at 2am and genuine excitement for every little detail. That creative energy often becomes the most beautiful part of the process ✨

Because the best visual stories are rarely created only through perfect planning. They happen somewhere between intuition, experimentation and passion for what you do.

And I think my role as a photographer is to transform that energy into visuals that still feel elevated, intentional and true to the brand. And is exactly the kind of creative process that inspires me the most.

17/05/2026

London through my lens ✨

I filmed this vlog back in February, but only now felt ready to share it.

This trip felt different from my usual travels. I found myself looking at London not only as a beautiful city, but as a place full of creative energy, inspiring people and new possibilities for my work.

Sometimes travelling changes your vision quietly. Through small moments, observations, conversations and the feeling that maybe your world can become bigger than you imagined before.

This vlog became a little visual diary of those days 🤍

Full video is now on YouTube.