Outshinery

10/27/2026

"These guys are magicians! They make our w**e bottles come alive and have helped us make our website and social media look far more professional."

Thank you, Jeffrey Maltzman and the team at Continental Divide W**ery. Every image here was built by our 3D team from your label files, and it shows.

10/18/2026

What award-winning w**e packaging has in common: 6 lessons from PACK winners

Check out what six editions of PACK Design Awards winners have in common, with judges' comments and the renders they scored.

Get 6 lessons for your next label: https://www.outshinery.com/articles/award-winning-w**e-packaging-lessons

10/08/2026

Three of the five imagery gaps we see across 2,000+ beverage brands. The other two, including the one that hits holiday gift sets hardest, are in our free webinar with Sovos ShipCompliant on October 14. Register: link in comments

10/02/2026

Congratulations to the 2026 PACK Design Awards winners.

Every entry this year was judged on the same Outshinery render, front and back, built from the label file. The images were constant, so the design had to do all the work.

Here are the winners:

📣Classic format

1st place: One Stone Cellars by Ancient Peaks W**ery. Design by Jessica Arnold, paintings by Audrey Jackson

People's Choice: Rosenblum by Bronco W**e Co. Design by Hailey Finkel

⭐️Luxury package

Top placing: Bruno. Design by Yuval Cohen Golan

People's Choice: Honey Bunny by Fulldraw Vineyard. Artwork by Michael Bryan

🍷Package series

1st place and Best in Show: One Stone Cellars by Ancient Peaks W**ery . Design by Jessica Arnold

1st place: FitVine Free by O'Neill Vintners & Distillers . Design by Interact

1st place: Mural City Cellars. Design by Good Bones Studio

People's Choice: Heron W**es. Design by Vine Connections

📣Package redesign

1st place: Parducci by WarRoom Cellars. Design by DesignCraft

People's Choice: Cycles Gladiator by Bronco W**e Co. Design by Finkel

🍷Alternative format

1st place and People's Choice: Obvious W**es , 3L bag-in-box designed in-house

To every entrant, thank you for trusting Outshinery with your designs. Full results and the judges' comments are on wbmevents.com, thanks to the team at W**e Business Monthly .

PACK 2027 opens October 13. Details at: outshinery.com/wbm

09/28/2026

Seasonal photoshoots get booked early, but you don't have to wait your turn.

The new scenes in Outshinery Studio cover the whole season. Candy cane stripes and gold ornaments. Candlelit tables with cinnamon sticks and star anise. Pine branches, blue ornaments, and pink mirrorballs. Confetti for the party side of things, and pumpkin fun for autumn festivities.

Get the cool weather scenes you need so your customers can celebrate with your products.

09/25/2026

Outshinery measured 189 w**e storefronts, 11,111 w**e products and 10,217 lead images on September 4, 2026, across the United States, Canada, Australia, New Zealand and South Africa. Every store was measured through the Commerce7 storefront API, because is the only large w**e commerce platform that exposes one.

These findings describe how w**eries produce and manage their imagery, not the platform that hosts it:

189 w**e storefronts and 11,111 w**es measured in September 2026: mismatched image proportions, one photo per listing, wrong vintages. Method included.

08/21/2026

People's Choice voting ends today! Take a peek at the cool entries and choose your favorites!

People's Choice voting is open for the W**e Business Monthly 2026 PACK Design Awards!

Explore all five categories and cast your vote for your favorite package in each one. Click on any entry to view larger images, additional photos, judges' comments, and design notes before making your selection.

Voting requires an account. You can vote once per category, and you're free to update your selections as often as you'd like through August 24.

Take a look at this year's outstanding designs and vote: https://wbmevents.com/pack/

08/18/2026

Most w**eries never fix their shop page. They assume the fix requires a full reshoot day, so they wait.

Here's the more useful question: if your product grid is a patchwork of old bottle shots and inconsistent lighting, you don't need to redo all of it at once. You need to pick one SKU and start there.

The full breakdown is on the Outshinery Lite site, under Live in the Wild: https://www.lite.outshinery.com/live-in-the-wild