30/10/2026
This is some great news for us story lovers, but let’s break it down.
Instagram announced that it’s supporting long-form content, up to 90 minutes (which is the length of a full movie).
So what does that mean?
There is a shift in the content audiences want. With the rise of AI generated content and incredibly fast edits, audiences want something slower. Something more in depth. Something that speaks to them rather than at them.
We’re firm believers that story is one of the most powerful ways to communicate, and long-form allows you to tell rich and nuanced stories. Let people into your world through the content you create. And now, this signals to us that this is what people want.
So give people what they want. Give them stories.