09/26/2026
POV: a 10-year business milestone turns into a room full of therapists shaping what comes next.
Still taking in the energy from the Build Your Private Practice 10-Year Anniversary Conference.
Celebrating 10 years is HUGE and what felt even more powerful was celebrating where the therapy industry is headed next, as a collective.
I was so grateful to be part of the day as a sponsor, speaker and co-host of the DIY Content Lab. I joined Community Leader Hannah from Jane for a conversation on Visibility is Credibility, captured pieces of the event through my lens, and had so much fun putting together an engaging vendor table filled with resources and ideas around visual storytelling, B-roll and visibility.
The day was intentionally curated with a powerful mix of industry insights, honest conversations, facilitated networking and practical learning, from where the therapy industry is headed, to creating more searchable websites, using AI to support practice operations, and sharing the real highs and lows of building a practice.
In our speaker segment, we explored the power of honing in on the uniqueness of YOU, your zone of genius and what you want to be known for, how visual storytelling can become a key content strategy in bringing that to life and practical tools for creating your unique online visibility map.
Then we got hands-on in the DIY Content Lab, coaching around how to make creating content on the spot feel simpler and more doable.
We threw out a 5-minute B-roll challenge and were blown away by what everyone created.
Same room. Same event. Completely different stories through each person’s lens.
Such a beautiful reminder that your perspective is part of what makes your content yours.
There was so much learning, honesty, connection, celebration and possibility in the room and I am grateful for every person I got to meet and connect with.
Huge kudos to Liane and team at Build Your Private Practice for bringing such a thoughtful vision to life in service of the therapy community.
If you were there, what’s ONE word you’d use to describe how the day was for you? Drop it below! 👇