01/10/2026
The question I get asked most: "I only need a couple new headshots."
And I get it, that's what you think you need.
But here's what actually happens: You update your profile photos, post it on LinkedIn... and then what? You're back to using the same 3 photos on Instagram. Again. And again. And again.
Here's the truth: → Headshots are for credibility (LinkedIn, bios, speaking engagements) → Brand photography is for connection (Instagram, your website, email newsletters, blog posts)
Your headshot is your digital handshake 🤝
But brand photography? That's what keeps people scrolling, clicking, and saying "I need to work with HER." It's your workspace, your process, your personality.
The reality: You need your headshot updated every 1-2 years. But if you're posting on social media weekly? You need fresh brand content in your library.
One builds credibility. The other builds connection. And in 2026, real connection is everything in the day of AI.
Toronto entrepreneurs: Ready to create? DM me and let's chat about your next session.