06/12/2026
We wrapped up our first 26 episodes of The Studio D Podcast. I’ll tell you exactly why we did this in the first place.
We are a content production studio that specializes in creating media organizations can use to grow. A podcast is an insanely good way to build a large bank of content. Over 26 episodes, we were able to create approximately 500 unique social media clips. The clips were the point. If you’re on a road trip and have the time, the full episodes are great. I can’t take credit for that, as it was our exceptional guest list that made it possible.
The clips are there to share those little tidbits. The reach from the clips is exponentially higher than the reach of the actual episodes. I expected that to happen. That’s why we went into this commitment prioritizing the clips.
The clips were important because we could easily share them, they could highlight a small insight or nugget of fun from an episode, and they allowed people to consume the content more quickly. We used a jump-cut style, along with subtitles, to keep these clips as compact as possible. The other “hack” is that we knew the volume would be much higher. We created 10–20 reels per episode and published only the top clips. We also tagged everyone involved so they were easily shareable.
I love talking to people and hearing their stories and experiences. I got to learn. I got to create something valuable for my guests. My favourite part is that we created something people watched and enjoyed.
The effort involved was definitely significant for our team. We’d block off a day for recording and book four episodes for each recording date. Mentally, it was a challenge to make sure I was prepared for guests and had questions and conversation topics we could riff on. A well-known speaker I follow said you need to know 10 times more about your topic to casually carry a conversation about it. I can’t claim that I ever got there, but I tried, and it was a great exercise for me.
One of my favourite unexpected benefits was that talking about big ideas really evolved my thinking. My sales calls were better, my customer meetings were better, and I think our deliverables (which are always evolving) became better tuned as well.
So, thank you to all my guests for giving me your time and spending those 120 minutes with me. I look forward to starting our next round of podcasts in the new studio. It should be up and running soon. Stay tuned!
Matt
