Alicia LaPierre Photography

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Alicia LaPierre Photography Ottawa brand photography for service-based brands who do their thing to light up their clients' lives

10/13/2026

We all bring something unique to our businesses.

Maybe it’s your proven process. The care you give to every client. The expertise and knowledge to ask the right questions that others miss. The kick-ass team. The perfect location you’ve meticulously constructed.

Everyone has that unique value add, the different perspective, and the irreplaceable history that has shaped what you do.

Own it, and the right people will find you time and time again.

Thanksgiving weekend is here, and its got me thinking about all I'm thankful for. More than anything else, I'm thankful ...
10/10/2026

Thanksgiving weekend is here, and its got me thinking about all I'm thankful for.

More than anything else, I'm thankful for my health and my connections.

Your health lets you take on the world. Caring for yourself both mentally and physically gives you the ability to show up as your best self and keep your energy flowing.

Connections make the impossible possible. On our own, there's only so much we can do, but together we pool all of our knowledge, experiences, and time.

I'm so thankful to be a brand photographer where people trust me to come into and represent their world. Together, we bring our individual expertise and create something uniquely beautiful.

Happy Thanksgiving all!

There’s a lot behind your business. Your presence, your experience, your process, where you work, the care that goes int...
10/08/2026

There’s a lot behind your business.

Your presence, your experience, your process, where you work, the care that goes into every client… Trying to say it all can feel like an impossible task.

The answer lies in your visuals. They start the conversation and can pack in so much more information than your words alone ever can.

Wherever people see you, do they leave with the same impression?We show up in a lot of places. Our social media, our web...
10/03/2026

Wherever people see you, do they leave with the same impression?

We show up in a lot of places. Our social media, our website, at networking events, at our business, etc.

Trust is built through authenticity, and through proving our expertise. This only happens when the same messaging is present at every location.

After all, if you are blown away by someone in person and later find that they look lackluster or even a stage behind online… that invites doubt.

Mixed messaging equals doubt, and undermines your true self and qualifications.

That's why you want your current, fully realized and growing self to be available for all to see!

Don't let outdated and outgrown visuals hold you back.

We’ve all been there. We get busy, time zooms by, and then we realize that our online visuals are both outdated and out ...
09/29/2026

We’ve all been there. We get busy, time zooms by, and then we realize that our online visuals are both outdated and out of touch.

You’ve gained more expertise. You’ve tightened up your process. You expanded your staff or operations. Maybe you even started offering something new.

You’ve grown, and that growth isn’t reflected in your online presence.

This is what is quietly costing you higher paying clients.

As you continue to grow and expand, you want to attract the clients your improved expertise and authority demands. These are the people who will recognize the value in your services and be willing to pay the price tag that matches it.

If your higher service and evolution are never on display, the next level clients will never see you as the obvious choice.

When people first find you online, they're looking for information fast, or else they'll just move on. People want to kn...
09/24/2026

When people first find you online, they're looking for information fast, or else they'll just move on.

People want to know whether or not you understand their problem, have the know how to solve it, and have a proven process that they can see themselves benefiting from.

A person goes from stranger to prospect to client once they can see their future self benefiting from your services. The value has already been shown.

When you're first seen, an impression forms. Knowing what thoughts and feelings you want associated with your brand is y...
09/22/2026

When you're first seen, an impression forms.

Knowing what thoughts and feelings you want associated with your brand is your starting point. Everything you present builds from that.

What you present is up to you.

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Ottawa, ON

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