Morstar Media

04/14/2026

Artificial intelligence is everywhere. Practical guidance is not.

I’m pleased to share my new book, The Small Business AI Playbook.

This book was written for small business owners, entrepreneurs, and professionals who want to use AI in a way that is clear, practical, and useful in real day-to-day work, not through hype, jargon, or confusion.

If you want to save time, improve communication, organize ideas more effectively, and use AI with greater confidence, this book was created for you.

Available now on Amazon:
https://www.amazon.ca/dp/B0GSVNRZM9/

01/10/2026

Morstar Media.
Clarity. Strategy. Momentum.

01/07/2026

Report brief: CMOs are entering 2026 with an “ROI reckoning” and a data problem

NIQ’s CMO Outlook: Guide to 2026 (survey of 250+ CMOs and senior marketing leaders across 14 countries) highlights a familiar pressure point: deliver more impact with less budget, while proving it with better measurement.

Key signals from the report:

Only 9% of CMOs say they’ve unlocked “real-time” insights, and just 37% say they have a centralized data lake accessible to stakeholders.

Marketing ROI is now the dominant metric: 84% cite it as the most popular way to allocate budget across media portfolios.

Measurement is getting harder, not easier: walled gardens, privacy regulations, and fragmented dashboards make holistic ROI attribution challenging.

AI is no longer optional at the leadership level, but adoption is still uneven. CMOs describe intensifying pressure to articulate an AI strategy, with quality control and brand trust remaining central concerns.

01/07/2026

After a long pause since 2019, Morstar is back.

A lot has changed in the media world, but one thing has not: people still connect with real stories, told clearly, with purpose.

Morstar was built for that. Strategic communications, strong content, and production that respects your message and your audience.

This page is officially active again. In the weeks ahead, I’ll be sharing short insights, mini case studies, and behind-the-scenes moments from current projects, plus practical ideas you can actually use.

If you’re building something worth talking about, I’d love to hear what it is. Follow the page and send me a message, or visit

Senior Advisory in Communications, Strategy & Media We help organizations clarify their message, lead complex initiatives, and execute with confidence across PR, stakeholder communications, and AI-enabled workflows. Advisory Services Senior Leadership Executive-level direction for communications and...

01/07/2026

To kickstart 2026, Ad Age asked industry leaders to share their predictions for what’s ahead.

From topics on the minds of CMOs, creatives and ad tech leaders to what experts believe AI can truly help the industry achieve, this series explores the forces set to shape the year.

01/07/2026

Nominate a powerhouse woman for PRWeek Women of Distinction! Celebrate her leadership, creativity and insight in the PR industry. The standard nomination deadline is January 16, 2026. Don't miss out! https://prweekwomenofdistinction.secure-platform.com/a/?utm_source=marketing+&utm_medium=social+media&utm_campaign=PRWeek+WOD+2026+social+media&utm_id=PRWeek+WOD+2026