06/05/2026
I have seen a ton of businesses experiment lately with AI created images on Instagram (and elsewhere), and honestly, I get it. It’s fast, it’s accessible and usually, it’s a lot more affordable (I don’t think that’s unreasonable for a commercial photographer to admit that 🫠).
But something I’ve also noticed lately is the growing trend of folks who simply just don’t trust it. And I suppose I can see both sides of that.
AI CAN create and image, but does it really understand you and/or your products?
With TRUST being such a huge part of how the general public chooses what to purchase online, I have to wonder what, if any, effect using an AI image would have.
78% of online shoppers want to see how a product can be integrated into their everyday life. And 90% of online buyers say quality of image is most crucial in their decision to purchase. But in today’s marketplace, does that still hold true?
This morning I sat down and gave AI a prompt to recreate an image of mine. I gave it very clear descriptions of everything in the image, including colours etc. This is what it came up with (second slide).
I’ll admit, at first glance, they’re fairly close. But looking closer you may notice some oddities. But what hit me most was the difference in the actual product - the macarons. I gave very specific instructions for the colour of the outside and filling and regardless of that, it gave me a pile of macarons, none of which matched my instructions.
So at the end of the day, I wonder if while I can absolutely see the benefits, are we missing something with AI imagery? The look, the feel, the intention behind each and every product a business works so very hard to create?
I truly don’t know.
What are YOUR thoughts?
📍 MEE Photography | Product + Branding Photographer for Canadian businesses
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