06/23/2026
548 photos. 991 trading cards. 471 shares.🔥
That’s what happens when you combine personalization, premium keepsakes, and a crowd that loves the beautiful game.
At Toronto’s Summer Soccer Festival, we partnered with the agency to bring their FIFA Celebration activation to life with fully customized trading cards that put guests front and centre. Fans could personalize their cards, take home a high-quality branded keepsake, and share their experience instantly.
The goal was to create an elevated guest experience, drive foot traffic, and generate branded content people actually wanted to share.
The result?
Long lineups throughout the activation
548 photos captured
991 custom trading cards printed
471 social shares
Hundreds of fans leaving with a personalized memento
One of our favourite pieces of feedback? Guests loved how customizable the experience was, and were impressed by how quickly our team assembled the trading cards without sacrificing quality.
This is exactly why we believe the best activations don't just attract attention, they give people something worth talking about long after the event ends.
Big thanks to the agency team for trusting us to bring the vision to life.