02/02/2026
Two everyday essentials, photographed with the same goal: make the product feel clean, calm, and trustworthy.
For , it’s all about white-on-white control, keeping the bottle edges crisp, letting the shadow add depth, and protecting the label from glare. For Pronamel, the work shifts to colour harmony and structure, using geometry and negative space to keep the pack readable while still feeling graphic.
I like sets like this because they remind me how small decisions do the heavy lifting: highlight placement, shadow density, and how the typography reads when the image gets cropped for e-commerce.
