06/02/2026
It almost seems surprisingly easy to build a political movement in South Africa these days.
Jacinta first gained attention by championing the removal of other African nationals from South Africa, while many of her supporters accused foreign-owned businesses of taking jobs and economic opportunities away from locals. In the process, shops and businesses belonging to fellow Africans became targets of hostility and resentment.
Now, with reports of her presidential ambitions ahead of the upcoming elections, the political landscape is becoming even more interesting.
What stands out is how she has carefully crafted a narrative that paints figures like Julius Malema and the EFF in a negative light, while positioning herself as the alternative many frustrated citizens have been waiting for. Whether one agrees with her or not, it is difficult to ignore the political strategy behind it.
To me, she appears to be a blend of populism, nationalism, and strong political branding, a female version of the Trump style of politics.
The real question, however, is not how effectively she can identify problems, but how she intends to solve them. What is her vision for creating sustainable jobs? How will she improve education, skills development, and entrepreneurship? How does she plan to empower South Africans to compete in a rapidly changing global economy?
Criticizing others and pointing out society's challenges may win attention, but leadership is ultimately measured by solutions, not slogans.
As the political race unfolds, it will be interesting to see whether her allies and fellow activists will also step forward with presidential ambitions of their own, or whether they will distance themselves from her project altogether.
The months ahead could reshape South African politics in ways few people expected.
