10/23/2026
Calgary realtors, likes don’t list homes. The right audience does.
Open your last reel and check who liked it. Other agents. Videographers. Accounts from other countries. None of them are calling you to list their home.
Here‘s why: Instagram shows your video to the people most likely to watch it, not the people most likely to hire you. Post for everyone, and that’s the audience you‘ll build.
So pick one person and make every video for them. Before you post, ask yourself: would a homeowner in my community stop scrolling for this?
It’s the first thing we figure out with every agent we work with.
Not sure who your person is? Comment TARGET and we‘ll send you 5 questions to find your ideal audience.