Detoured Creative

10/16/2026

This is why I love the branding process and why I go all in on the planning side!

When my clients walk away feeling like the photos feel like them and not like every other brand photo, I’ve done my job.

“Jacky was amazing to work with. She clearly walks you through the entire process. It was really helpful to have a guide on location selection and someone to help me select the place that met the aesthetic I was going for. The photos turned out exactly as I had hoped for. Bright, yet warm, and absolutely aligned with my brand. The perfect blend of professional and modern“

Lauren put it better than I could have. Aligned with your brand is exactly what we’re going for every time!

Thank you for trusting me Lauren Paré | Calgary Lactation Consultant | RN, IBCLC 🤍

10/08/2026

To honour spooky season, I posted and ghosted, again! 👻 Just kidding it wasn’t intentional.

The last little while I’ve been quietly busy. I’ve been back behind the lens here and there, and Isabelle started daycare 🥺. If you know, you know, that’s a big adjustment.

I also went on my first weekend away solo since becoming a mom, had family visit for my baby girl’s 1st birthday, and now we’re just getting settled into our new chapter of life.

I won’t pretend restarting after over a year away has been easy. But I’m ready to find my rhythm again, one session at a time 🤍 My business is always evolving, and I’ve been thinking a lot about what needs to change and what should stay the same. I would love to hear from you if you have any ideas!

More to come soon but I’d love to reconnect if you’re needing support with your brand right now!

07/15/2026

I’m going to be honest… it’s been a little tough getting back into the swing of things.

It feels like SO much has changed over the past ten months that I have been away. I mean, AI has blown up this year and I’m feeling a little behind.

But then I remembered that Instagram is a place to connect with friends, past and future clients and fellow biz owners. And of course to show my work!

And since it’s been a minute since I’ve shared from a session, here is a fav photo of one of the shoots I did last year before heading on mat leave! 🤍

Fall sessions are going live soon and I’m thinking of opening up a date or two in August. Let me know if you want to chat!

06/09/2026

The mountains aren’t the only thing defrosting right now, my business is too! 🏔️

I’ve been on maternity leave since September. Life has been what I can only describe as a roller coaster but I am so grateful for the time I had to fully focus on my happy, adventurous, resilient little girl. 🤍

Now I’m back and feeling ready to show up the way my beautiful little stinker does… determined, curious and finding my footing!

I’ve opened up some summer sessions for brand photography and have a few dates left. If now feels like the time, I’d be happy to chat!

10/17/2025

Our sweet little Miss Isabelle Mira was born on the morning of September 25th to this song and it couldn’t be more perfect. 🤍🥰

This is a whole other type of love that I’ve never known and already can’t imagine my life without.

I was so ready to be your mama little girlie. We love you so much 💕

02/12/2025

Day 22 of 30! This is one of my favorite images—it’s simple yet powerful.

You can feel the relaxation in this shot, the comfort, the ease. That’s the magic of strategic brand photography—it doesn’t just show what you do; it shows how your clients experience your service.

If you’re a service provider, capturing these moments can make all the difference in attracting the right clients. Does your brand photography tell the full story? ✨

02/11/2025

Day 21 of 30! This is the power of going all in on your brand and incorporating it in every part of your photoshoot!

did just that with the help of the amazing 💕🤍

Thanks for the beautiful home

02/07/2025

02/06/2025

Day 18 of 30! Grateful beyond words for the amazing clients I get to work with. Hearing your feedback and seeing how much these photos mean to you is everything. Thank you for trusting me to capture your vision! 🤍

02/05/2025

Day 17 of 30! Because this one deserves a spot on the grid 🤍

Client 🤍
Space 🤍