06/05/2026
What Makes a Great Campaign?
One of Lily’s proudest achievements was working on campaigns for Nike Women’s in Canada roughly 25 years ago. At a time when women’s sports received far less marketing attention, the campaigns resonated strongly with audiences and earned industry recognition.
She says the key to a successful campaign is understanding the audience deeply and creating work that makes them feel understood.
“You get me.”
For Lily, that emotional connection matters more than awards. While recognition is rewarding, the most meaningful success comes when people genuinely remember and connect with the work.
Link for article and podcast episode in bio.
