North45 Communications

North45 Communications Retired Marketing Executive. Former Ad Agency President and Creative Director now chillin in Orillia on the north shore of Lake Simcoe.

North45 Communications is dedicated to your brand’s success by delivering effective media and creative campaign solutions that will help your Business Marketing plans resonate in the market. Marketing disciplines include Creative Services, Media, Advertising & Promotion, Event, PR and Digital Consulting. John Wright is also a Transport Canada Certified and insured UAV (Drone) pilot offering Aerial

Video and Photo services including licensed music capability. Our core service bundle focuses on these FOUR areas:

• Brand Positioning with Creative & Promotional Services
• Media Planning, Execution, Campaign Management, Logistics
• Drone (UAV) Aerial Video & Photo / FB-YouTube 'Live' capable
• Digital Consulting - Web - SEO + Creating & Managing Content

Through, hand-picked affiliations, our services expand into several complementary areas, including PR and social media. Whatever your marketing and communications goals, let John Wright at North45 assist your business or brand.

05/21/2026

As many folks know, I am now happily retired from semi-retirement effective the end of March 26. Been a while coming, as client relationships and media relationships are difficult to end-date. I've been very fortunate through a wonderful series of mentors to have enjoyed a fantastic career in Sales, Sales Management and most recently my small Ad Agency in Cottage Country.

I am posting this to say that soon I will shutting down this page while still creating some hopefully visually interesting posts on my personal page.

My work with MANY local Muskoka retailers has been a pleasure! I've also been fortunate enough to work with, and enjoy dozens of interesting, talented, and creative 'Media types' that have helped make my life easier and for the most part a lot of fun. The Save the Bala Falls people, and the Muskoka watershed flooding fiascos stand out as reasonable activism for a special community. (Many of my North45 videos still reside on my vimeo account which I will keep alive.)

Active campaigning and fund raising for the South Muskoka Memorial Hospital and the many local Salvation Army campaigns all stand out as incredibly successful and rewarding.

Short and sweet: MANY THANKS to a LOT of REALLY nice people I've come to know since moving permanently to Bala in 2004.

Now residing on the north shore of Lake Simcoe in Orillia... life is good.. Pam and I are blessed. Thank you.
Johnny Wright

05/11/2026

Amazing!!

12/08/2025

A morphing on after some very cold weather! An early freeze!

Gotta admit ..some nasty surprises are pretty amusing.  Ahh, Adam. Bad luck.
03/23/2025

Gotta admit ..some nasty surprises are pretty amusing. Ahh, Adam. Bad luck.

Ad in The Globe and Mail puts the plight of health care and   in perspective.     - two pictures as could not capture al...
05/18/2024

Ad in The Globe and Mail puts the plight of health care and in perspective. - two pictures as could not capture all in one. cannot be trusted obviously. search: NursesTalkTruth
Ontario Nurses' Association RNAO - pls share.

Granddaughter Ava is climbing the CN Tower tomorrow morning to raise funds for the World Wildlife Fund  WWF-Canada. Perh...
04/19/2024

Granddaughter Ava is climbing the CN Tower tomorrow morning to raise funds for the World Wildlife Fund WWF-Canada. Perhaps you will consider helping motivate her on her significant climb with a donation of your own. thanks for your consideration Johnny Wright

I am climbing the CN Tower in April to support WWF-Canada and I’d really love your support to help me reach my fundraising goal! Every dollar raised helps create a brighter future where nature and wildlife thrive.

Was asked by the nice folks at UrbanLink to do some   at the old bridge in Bala that crosses the South Falls as they ren...
09/29/2022

Was asked by the nice folks at UrbanLink to do some at the old bridge in Bala that crosses the South Falls as they renovate it this fall. The girders were being 'craned' into place. Joan4 was reliable as usual. Martin Ford Stephen Manchee Muskoka Lakes Chamber of Commerce Muskoka411 News Glenn ZavitZ Ken Bol Johnny Wright

An award winning photo won by a  . Story and photo in The Globe and Mail today.   congrats to       Canadian wins World ...
04/09/2022

An award winning photo won by a . Story and photo in The Globe and Mail today. congrats to

Canadian wins World Press Photo of the Year
The Globe and Mail (Ontario Edition)April 9, 2022MARSHA LEDERMAN This interview has been condensed and edited.
AMBER BRACKEN/THE NEW YORK TIMES

Amber Bracken discusses the image she sees as a ‘moment of light in the midst of all the gloominess’
On June 19, 2021, Canadian photojournalist Amber Bracken took a photo of a memorial on Tk’emlúps te Sec-we pemc land just outside Kamloops: Red dresses hung on crosses as the evening sun broke through the rain. She was on assignment, following the discovery of unmarked graves at the former Kamloops Indian Residential School.
That photo – taken by a stretch of Highway 5 between the powwow grounds and the site of the former residential school – has just been named the World Press Photo of the Year.
“It is a kind of image that sears itself into your memory, it inspires a kind of sensory reaction,” said global jury chair Rena Effendi, in a news release out Thursday. “I could almost hear the quietness in this photograph, a quiet moment of global reckoning for the history of colonization, not only in Canada but around the world.”
Bracken – who turned 38 last week while in Rome covering the Indigenous delegation to the Vatican – won a World Press Photo Award in 2017, but winning the top prize is “next level,” she says.
She also says she doesn’t feel like this picture belongs to her, but to the Tk’emlúps te Secwépemc people. “There would be no picture there for me without the work that they had done.”
The Globe and Mail spoke with Bracken from Edmonton, where she lives.
What did you think when you found out?
I was really struck by the timing of it. Without getting too esoteric, it feels kind of appropriate. Because they called me when I was actually in Rome with the delegation talking to the Pope. So there was this synchronicity about the whole thing.
Can we talk about Rome for a moment? What was that like?
It was remarkable. It was absolutely an honour to be witness to that particular group of people. I know that feelings around the apology are complicated, but the people who took it upon themselves to travel that far and do that kind of work with as little certainty as they had, it was just a truly remarkable group.
Let’s talk about this photo. Can you tell me about the moment you were taking it?
I’d been there for a couple of days and it had been pretty gloomy the whole time, overcast and rainy. I wanted to get up on the highway to photograph those dresses. There’s a very steep embankment that kind of stacks up next to the highway, so it was difficult to get there. It wasn’t really made for people. And it was kind of my last chance to do it. One of the security guards from the Kamloops residential school offered to show me the way. I told him what I wanted to do and he came along to show me the path. I kept telling him I’ll be okay, you can go back, but he stayed with me the whole time. And just as we climbed up the hill to get out onto the highway, the sun kind of broke through the clouds. It was evening and it came through in that dramatic evening way that light will do and lit up the sky with that rainbow. The security guard was watching traffic for me so that we didn’t get wiped out by a car. And he noticed that one foot of the rainbow seemed to land in the place where the children’s graves had been discovered. It felt like a moment of serendipity that all of these things came together in just the right way to have this moment of light in the midst of all the gloominess.
When something like that happens, do you have a moment where you think: wow, this photo?
I have enough self-doubt that I’m never sure until I’m home and looking at it. I always doubt whether I’ve done it right. Absolutely I felt the magic of the moment coming together; that the sun would come out in just the right way and light the crosses in just that way. I knew it was good; I didn’t know yet if I captured it correctly.
The feelings must be so complicated. It’s such a terrible story. And then you have this beautiful photo that you made.
I see what you’re saying, because it feels weird for something that’s about such a sad and difficult reality to be aesthetically beautiful. But weirdly, that’s something I’m aiming for almost all of the time. Because, for better or worse, we care more about things that are beautiful. So even dark and difficult things, when they’re beautiful, we pay attention.
When I hear your name, the immediate thing that comes to mind about the year you’ve had is your arrest as you were covering the Wet’suwet’en protests. The charges were ultimately dropped, but is there any sort of lasting ordeal for you?
I’m mainly very frustrated at the state of press freedom in Canada. I think we have a lot of work to do. I feel motivated to continue to report on these issues. The more they don’t want me to report on them, the more I want to report on them.
You kept shooting photos as it was going down. How did you maintain your presence of mind?
Frankly, I don’t know that I did. It was scary. There’s this weird thing that happens when you’re photographing. There’s a certain amount of separation between you and the thing. There’s like a mental break, where you know that it’s happening but it doesn’t feel so much like it’s happening to you. In that particular moment, my body knew that it was happening to me. I remember having involuntary full-body shaking. My knees and all my joints were totally trembling. And I remember thinking I wasn’t sure if I was safe to move my hands because the other people I was photographing had their hands in the air. I didn’t want to trigger [the police] to do anything scary; I didn’t want them to pull the trigger because I moved the wrong way. I remember being just rooted in place and photographing, but slowly. I was not willing to turn my back on the door or really move positions. I look now at some of the pictures I did do in there, and I think I could have done better.
When something like that happens, does it become difficult to continue the work? How do you go back to it without it being triggering – or maintaining a sense of objectivity?
I think you still have to take each situation as a fresh situation. So even though I understand how that moment of arrest is connected to so many other things, I was back out there in February. It isn’t the same experience every time. Every day is a new day. Every chapter of this story is its own thing. So you have to be willing to look at it with fresh eyes, I suppose. And just try to respond to it as it is instead of getting ahead of yourself.
We all have cameras with us at all times now and can take as many photos as we like. Can you explain why it’s so important to have photojournalists like you doing this work professionally?
I think the more accessible photography is, the more we need conscious practitioners. We need people who are trained in visual journalism who can help cut through the noise of the absolute inundation of visual imagery that we have. There’s only so much that we can process and make sense of and it takes a very skilled practitioner to craft an image that captures the story in the right way.
It’s been a hard go for people in the media recently – particularly women, who have faced all kinds of harassment. Do you have any advice for other photographers out there, especially female or femaleidentifying photojournalists?
I don’t know if I have great advice about avoiding or dealing with harassment, but I would say that for myself at least, instead of getting upset when people underestimate me, I’ve used it to my advantage. For a long time, people assumed I was a university photographer or a pet photographer. They didn’t assume it was possible that I was doing the kind of work that I was doing. And I’ve been able to use that to my advantage. Because if they underestimate you, they don’t put their guards up either. So rather than letting that bother me or letting it wear me down or believing what they believed about me, I just said okay, and kept doing the work.
The World Press Photo Exhibition 2022 premieres in Amsterdam on April 15. A global tour will travel to 70 cities in 30 countries, including Montreal, Toronto and Chicoutimi.

In The Globe and Mail today.    Johnny Wright
02/01/2022

In The Globe and Mail today. Johnny Wright

Back in the day, I was fortunate to do some Radio campaigns with the amazing   when he ran CPI and booked all the concer...
01/26/2022

Back in the day, I was fortunate to do some Radio campaigns with the amazing when he ran CPI and booked all the concerts he promoted/ organized . This ”I remember” piece, written by Michael, in The Globe and Mail today, caught my attention. Only in the music business! Johnny Wright

I REMEMBER
The Globe and Mail (Ontario Edition)January 26, 2022MEAT LOAF Michael Cohl, Canadian concert promoter and theatrical producer, S2BN Entertainment, New York and Toronto.
JOHN McNEILL/THE GLOBE AND MAIL

Jim Steinman, who wrote the original Bat Out of Hell album by Meat Loaf, convinced me to produce Bat Out of Hell: The Musical. It opened in 2017, but I had been talking about it with him since 2011. I was reluctant, because the word in the industry was that Mr. Steinman and Meat Loaf were impossible to deal with. And this was all happening when I was in the middle of mounting the musical Spider-Man: Turn Off the Dark, so I’d had enough of impossible.
But my ego got in the way and Jim Steinman’s charm got in the way, and now I’m with Mr. Steinman, Meat Loaf and Meat Loaf’s manager, David Sonenberg, in Connecticut talking about the show and the script and the music at Jim’s house. Later we all go for dinner. Mr. Steinman was fantastic at ordering wine, and we start reminiscing about the first big Meat Loaf tour in 1978.
Mr. Steinman starts complaining about all the extra shows Mr. Sonenberg added on to the end of that tour. “Yes, I remember,” Mr. Sonenberg says. “That was the tour you guys were making $1,250 a night at the beginning and within seven or eight months I was getting you $150,000. Sure, I remember that.”
But Mr. Steinman is still going on about the extra dates he didn’t want to do, including Ottawa and Toronto. Meat Loaf hasn’t said a word yet, but he finally says that they didn’t end up doing those extra shows, and that he has a confession to make after all these years.
“When I heard you didn’t want to do those shows, Jim, do you remember what I told you in the dressing room?” Jim tells Meat Loaf he doesn’t remember. “Well, I promised you that I’ll get us out of those extra dates.”
Meat Loaf then admits that he purposely fell off the stage in Ottawa, which was the first of the extra concerts. He says it wasn’t an accident, as was reported at the time.
“I went off stage so you didn’t have to do the dates you didn’t want to do,” Meat Loaf tells Mr. Steinman.
It was funny. Meat Loaf was a nice, sweet guy. But then I thought, “Wait, I promoted that show. You guys owe me money!”

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P. O. Box 509
Bala, ON
P0C1A0

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