Red Herring Digital

03/09/2026

Google Performance Max is powerful, but its performance depends on the signals you give it.

For ORRAIA, a luxury travel company specialising in yacht charters and bespoke experiences, we structured high-intent audience signals to help Google identify genuine customers, contributing to a 56% lift in conversion rate. Strategic sitelinks, ongoing search term refinement and regular creative updates helped strengthen performance further.

Rather than scaling spend immediately, we waited until performance had stabilised. Once the foundation was there, increasing budgets contributed to a 125% increase in total conversions.

Better signals. Smarter scaling. Stronger results.

Boost your business with Red Herring Digital’s expert online advertising services. From Google Ads to social media campaigns, we drive results that matter. Online Ads Service

26/08/2026

Home renovators don't buy on impulse. They spend weeks gathering inspiration on Instagram, asking AI tools for material advice, and reading Google reviews long before making an enquiry.

If your brand only shows up at the final step, you're missing the exact moments where purchase decisions are made.

To win today's home improvement buyers, your digital footprint needs to meet them across every stage of their research.
Start by serving up visual inspiration and project stories when homeowners are exploring ideas. Follow up with useful comparison guides while they weigh up their options, and showcase clear proof of your expertise when they are ready to buy.

Combining organic brand authority with targeted paid ads ensures you reach high-intent audiences right when it counts. Once you capture their attention, clear navigation and a seamless mobile experience turn that casual research into active enquiries.

Want the full break down? Read our latest blog for out insider tips.

Home improvement projects like a new kitchen, landscaping or home renovation rarely start with an immediate purchase. Customers typically first spend time

20/08/2026

Buxton Real Estate Group’s brand refresh is here, and we’re bringing it to life across the Geelong region.

Across seven offices, our social strategy brings together property with the people, places and lifestyle that make Geelong feel like home.

For our first piece, we looked to the coast. A defining part of Geelong life and the place so many locals call home.

13/08/2026

Behind the scenes with Toyota Finance Australia.

We had the pleasure of capturing Toyota’s top-grossing Certified Pre-Owned (TCPO) managers during an exclusive, all-expenses-paid trip to Toyota HQ and Walkinshaw.

From an insider look at operations to putting Toyota’s performance cars to the test on the track, it was an incredible day celebrating high achievers.

Our team was on the ground capturing behind-the-scenes footage and sit-down interviews throughout the day.

30/07/2026

Turning student insights into measurable growth. 🌏📈

For Deakin Residential Services, we explored what it really means for international students to leave home and find their place in Australia, looking closely at the journeys of students coming from India, Indonesia, Malaysia, Vietnam, Kenya, Sri Lanka and the Philippines.

THE KEY INSIGHT
International students aren't just choosing a room, they're imagining their future life in Australia.

They want to see the experiences waiting for them beyond accommodation: building friendships, finding community, feeling supported away from home and confidently transitioning into student life. Using this insight, we developed the campaign strategy and messaging framework around authentic student experiences, helping prospective residents visualise their own journey at Deakin Res.

To make this feel personal, each audience saw a testimonial ad from a current resident from their own country, someone who'd made the same journey. We rounded this out with day-in-the-life moments and stories of belonging from residents, giving prospective students a genuine sense of everyday life at Deakin Res.

We then managed the Meta campaign strategy, optimising audiences, creative learnings and media investment. This drove strong engagement and consideration, with Link Click CTRs averaging 8–10% 🎯

THE IMPACT
📈 International applications increased 6% Year On Year

We are proud to have partnered with Deakin Residential Services since 2017, supporting their digital growth through strategy, paid media and ongoing optimisation.

The strongest campaigns don't just showcase a service, they help audiences picture themselves as part of the experience!

24/07/2026

Is SEO dead in 2026?
Short answer: No.
Long answer: It’s evolved.
And relying on 2020 tactics risks your business becoming invisible online.

With tools like Google AI Overviews, ChatGPT, and Perplexity changing how people search, AI isn't replacing SEO... it depends on it.

Modern AI assistants need trusted, authoritative website content to pull their answers from.

See why SEO remains your most valuable digital asset in 2026 and how to optimise for an AI-dominant landscape.

Want the full deep dive?

Search Engine Optimisation (SEO) has changed significantly over the last few years. The advancement of AI tools like ChatGPT, Google AI Overview and

17/07/2026

Spotted on the streets of Melbourne's Inner West?

We are incredibly proud to have launched the social media campaign for Jas Stephens, celebrating their proud sponsorship of the Spotswood Football Netball Club!

This tied into their new winter community billboards, pairing current junior players with the club's hall of famers, the players who wore the same colours decades before them, right here in the Inner West, the streets Jas Stephens knows and the ground Spotswood calls home.

The story continued from our streets to our screens, with a quiz and a series of interviews bringing the billboards to life. The interviews between the kids and ex-players beautifully demonstrated that the need for community and belonging never leaves us, no matter our age. It's a powerful reminder that these shared spaces and experiences don't just pass the time, they truly shape who we are.

The collection of reels, photos and behind the scenes brought in over 220K views on Instagram and a 200% rise in engagement over the 3 weeks, proving that community works on socials.

A special thanks goes to Spotswood Football Club legends Gavin, Glen and Len for your generosity and time as well as current rising stars Xavier, Indie and Ryan for featuring!

We loved bringing this collaboration to life!

25/06/2026

Nine years. One partner. Everything digital.

Since 2016, we have been the complete digital team behind RMS Traders, managing their website, hosting, maintenance, SEO, Google Ads, Meta Ads, content creation, email marketing, and end-to-end digital strategy. Today that extends across every channel, Facebook, Instagram, Pinterest, YouTube, and GMB.

Not one channel. Not a few. All of it.

The video above showcases their natural stone sample offering, one of the most powerful lead drivers in their business, and a program we developed from the ground up.

Samples on Demand brought the showroom experience online for everyday customers, while a dedicated B2B program gave architects, builders, and interior designers their own pathway to explore and order samples directly.

Behind the scenes, we developed the Stone Hub and drove the marketing and strategy behind their Trade Program, building a B2B database of trade clients and positioning RMS Traders as the preferred natural stone supplier in their market.

In 2023 we built and launched their custom website and the results have been compounding ever since. Since launch, shop page views are up 1,536%.

And we haven't stopped. In 2026, website engaged sessions are up 39% year on year and active users have grown 27%, because a great digital strategy isn't built once, it's built continuously.

This is what a decade of digital partnership looks like.

Read the full story → redherring.au/case-studies/rms-traders/

19/06/2026

Your website looks great to humans. But can AI read it?
And more importantly, is your business showing up when people search?

With the rise of Google AI, ChatGPT, and Perplexity, businesses are no longer just competing for human clicks, they are competing to be cited by AI engines.

If AI can’t understand your website, your business is virtually invisible.

AI is no longer just answering questions, it’s taking action. Your customer’s AI agent is:
- Sourcing suppliers
- Evaluating pricing structures
- Finalising purchase decisions directly through a retailer's backend.

To survive this shift, your business needs to be machine-readable.

Humans see design. AI reads code.
When site structure is poor, an AI’s success rate plunges from 78% to 42%. Clean code and fast loading are no longer just for user experience, they are mandatory for AI visibility.

Users are searching with images, videos, documents, and complex prompts.
To get recommended:
- Create structured FAQ content that addresses real user pain points.
- Leverage video strategies to align with Google's latest automated ad and search updates.
- Build authority and trust (E-E-A-T) so the algorithms can confidently cite your brand.

As ad platforms become fully automated, the quality of your inputs will dictate your success.

Google Ads: Fast, well-structured landing pages that convert and boost your quality score.

Meta Ads: Engaging, high-quality video and imagery will guide the algorithm to your ideal audience.

The businesses adapting to the Agentic web will own search and ad results tomorrow.

For many years, businesses have competed for visibility in Google’s search results. The formula was straightforward: optimise your website, rank for relevant

11/06/2026

1 second.

That's how long you have to capture attention when it comes to digital ads.

And in our latest shoot for Sanctuary Lakes Golf Club, we capture and then hold it through a combination of dynamic editing and creative shots.

So, anyone up for some golf?