09/08/2026
Absolutely stoked to receive Matt Formston ‘s book ‘Why Not’ in the mail recently. This one is a special one because I’ve had the pleasure of meeting Matt, getting to know him personally and was privileged with the chance to give feedback on the book in its development.
Matt’s achievements make for a LONG list, but it’s worth mentioning a few:
- 4x Adaptive Surfing World Champ
- Cycling world champion & world record holder at UCI World Champs
- Paralympian at 2016 Rio games
- Guiness World Record holder for biggest wave ridden by para athlete (51ft!!!)
- 2023 Heavy Water Award winner
- Senior executive at Optus
- Member of the Order of Australia
It’s quite an extraordinary, at times confronting story. But one thing I love about Matt - he doesn’t hold back. This book peels back the many layers and experiences through Matt’s life that have brought him to where he is today. Can’t wait to give this one another read 📕
This all began on a flight from Sydney to Wellington for a work shoot. I had 3hrs of blissful child free time to kill and came across TheBlindSeaFilm on the in-flight entertainment.
I was absolutely GLUED to the screen. Such an epic documentary about how Matt worked his way to his now record holding wave at Nazare, Portugal.
It was many months later that through a fairly off the cuff conversation about finding a keynote speaker for our upcoming marketing conference, that I threw Matt’s name in the ring because I knew he had a great story to tell.
Fast forward to September 2025, Matt travelled down to Kiama to deliver a keynote to our Marketing cohort. For someone that can’t see the room - boy does he know how to command everyone’s attention.
I also got the chance to have brekky and a coffee with Matt and chat about all things surfing. He now lives on the Central Coast, so we shared stories some of the local breaks and how he navigates them without his vision.
Matt and I pictured here after his talk with a signed copy of his children’s book ‘Surfing in the dark’ which I was able to take home and read to my two girls.
This is the first of its kind in Australia, combining pictures, words and braille all in one edition.
If you haven’t se