Allira Fontana Photography

Allira Fontana Photography Our pets give us so much unconditional love and enjoyment every day. Why not celebrate their life wi

When I meet people and we start talking about what we do for a living, I often get the same reaction, "Wow, you're a pho...
13/08/2026

When I meet people and we start talking about what we do for a living, I often get the same reaction, "Wow, you're a photographer! That must be so much fun!"

And honestly, it truly is. But the funny thing is that taking photographs probably only makes up about 20% of my actual job. The other 80% involves a whole lot of sitting in a room staring at a computer screen.

There is a lot of work behind the scenes that is, quite frankly, downright boring.

Editing is probably the first thing most people think of, and yes, that does take up a huge chunk of my computer time. But it's all the other jobs that nobody really tells you about when you start a photography business that can eat up even more of your time.

Balancing the accounting software, updating and creating pages on my website, planning marketing campaigns, creating social media content, answering emails... You get it, the list goes on and on.

Taking beautiful photographs is only one part of running a successful photography business. It's a bit like an iceberg. The part you see is the photograph. Underneath it is everything else that makes that photograph, and the business behind it, possible.

But still, it is the best job in the world and I wouldn't change it for anything. ❤

Dogs and flowers, do they go well together…? Of course!I’m very much looking forward to the warmer Spring weather when a...
12/08/2026

Dogs and flowers, do they go well together…? Of course!

I’m very much looking forward to the warmer Spring weather when all the beautiful flowers start to bloom, including my favourite cherry blossoms and wisterias.

Tomorrow I will be opening up my cherry blossom photo sessions to those who have pre-registered their interest, giving you all time to book in before the public. There is still time to register your interest here: https://www.allirafontana.com/cherry-blossom-pre-register/. These will be held in Parramatta Park.

As cherry blossoms flower for such a short period of time, I’ve only got a select few dates available and once they book out that’s it for this year. Don’t leave it too late!

What is your pets's most ridiculous nickname? Both my boys have a handful of nicknames besides their own one, Archie I l...
11/08/2026

What is your pets's most ridiculous nickname? Both my boys have a handful of nicknames besides their own one, Archie I like to call "Little" and Chico is "Goober", mainly because Chico means well but he has rocks for brains. 😅

What are your silly nicknames for your pet?

Revisiting the images and reminiscing about my trip to the Gold Coast from back in May, when I attended the .ed workshop...
09/08/2026

Revisiting the images and reminiscing about my trip to the Gold Coast from back in May, when I attended the .ed workshop during conference. The stars truly aligned and gave us all the most magical sunrise, and our dog model Pluto was the cherry on top. A trip I will never forget, a once in a lifetime experience. ❤

I am definitely not a morning person, but when I see how amazing sunrises can be I am tempted to drag myself out of bed and get more images in the early hours. Maybe when Summer comes back around again...

This is the most handsome chief taste tester and branch manager you will EVER meet! Say hello to , the face behind .au a...
08/08/2026

This is the most handsome chief taste tester and branch manager you will EVER meet! Say hello to , the face behind .au and heart dog to owner Lauren. I have met Merlin a few times when visiting the shop with the boys, and it was finally his time to be in front of the camera for his own photo session.

Lauren loved the dog images I captured at Belanglo State Forest from a few months ago and requested we have our session there. It didn't take much persuading, I absolutely love it as a photo session location. The sunlight, the trees and the pine smell, it is truly like being in a different world.

Here are just a few images from our session, but wait until you see the custom 40" framed story art wall piece that will soon be on display in the Oz Pup Culture shop. It's going to look so good!

"Can Archie catch treats?""Not really, but it will make for funny photos"Poor Archie, treat catching is not a skill he h...
06/08/2026

"Can Archie catch treats?"
"Not really, but it will make for funny photos"

Poor Archie, treat catching is not a skill he has, and even when it hits him in the head he just let's it without any attempt at catching it. At lease it did make for a funny photo!

Thanks again to for the studio shots of the boys plus me from a few weekends ago.

 why did you have to make my cry today? 😭 Tears of joy of course, I love these photos captured perfectly by Chloe from o...
05/08/2026

why did you have to make my cry today? 😭 Tears of joy of course, I love these photos captured perfectly by Chloe from our photo session a few weekends ago at one of her pop up studio events.

I have thousands of photos of the boys that I have taken, it was about time I got more studio images both with and without me. They had such a fun morning posing for far too many treats and show off their tricks, even if it has been a few years since I had asked them to play bow, hug each other and shake.

Thank you again Chloe for these precious memories of the old boys, I will love them forever. ❤

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Sydney, NSW

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