05/04/2021
MYTH: Great content just ‘happens’
REALITY: It’s the right people + experience + great communication + planning + a clear shared vision.
With 25 years behind the camera, I know the right ingredients for a fantastic promotional shoot and, critically, when I’m working with equally professional talent. That was the experience last week when I teamed up with Croft PR, one of Brisbane’s most savvy public relations specialists. As a photographer specialising in editorial-stye images, the Croft team were a joy to work with – relaxed, professional, organised, and enthusiastic; the very definition of “great talent”. The groundwork for a top photoshoot is laid well before I turn up with my cameras, lights, lenses and expertise: thought and preparation, including timeframes, ideas and locations is just as important. So a big “thank you” to PR’s Martel and Caldwell for last week’s photoshoot capturing the vibe and atmosphere of their busy, high-energy business hub and headquarters at Studios, Fortitude Valley.
As a photographer with decades of experience in Australia and New Zealand behind the lens, as a pictorial editor and manager with some of the country’s biggest media outfits, I can tell you that the Croft PR team are by no means just another PR business – in a crowded market, their professionalism, strategic focus and deep understanding of what continues to be a fast-changing digital and marketing landscape truly sets them apart. The team specialises in developing brand content, publicity, media and influencer strategies and management, campaign launches, website creation, along with blog and SEO support, email marketing, social media strategies and copywriting and editing.
Check out my shoot with Croft PR, and feel free to get in touch for a chat about how I can help with a fresh content or campaign shoot for your business.