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Thursday 9am - 1pm Friday 9am - 1pm Saturday 9am - 1pm Sunday 9am - 1pm

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DUSTY CREEK

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DUSTY CREEK

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Celebrating rural Australia one story at a time. From trucker caps to cotton shirts, we make gear for real life on the land.

Bush humour, old-school wisdom, country photography, truckies, campfires and conversations that remind us to slow down, check in and celebrate a dusty life. Dusty Creek Clothing was founded by Jess Townsend — born and raised on NT cattle stations, now based in Charters Towers, QLD. Shop online or stop in-store when you’re passing through North QLD

01/11/2026

THE TABLE - Take #2 - Not everyone gets the same seat.

One thing I've learnt is that you don't have to fall out with people to change where they sit in your life.

Some people stay close. Some drift away. And sometimes you just learn to be a little more careful about who you share the whole story with.

But don't let a few wrong people stop you making room for the right ones.

Keep pulling out chairs. Just choose your seats wisely.

You on channel?

27/10/2026

Quality over quantity - can i get a radio check?

You on channel?

22/10/2026

We don't get to choose the cards we're dealt, but we sure as hell get to choose how we play them.

S**t hands get dealt to everyone. Some worse than others.

But how we handle them is up to us.

Lay down and accept defeat?

Or get back up and take it head on?

I prefer the latter. 💪

You on Channel?

21/10/2026

IF MY BODY HAD A LOGBOOK, I'D BE OUT OF HOURS.

Pretty sure I'm operating outside manufacturer's recommendations at this point.

The engine's still running, the suspension's questionable and the operator could probably do with a decent service. Shes to stubborn to ask for help but!

Anyone else running on fumes lately?

You on channel?

11/10/2026

We talk a lot about checking our mates. But every now and then, it’s probably worth checking ourselves too.

I’ve had seasons where I wasn’t my best company. I’ve got things wrong, taken things personally and needed someone who cared enough to tell me the truth.

That’s the kind of friendship I value now.

Not perfect people. Just real ones who can check on you, call you out when you need it, and still answer the radio when it matters.

Check your mates. Check yourself too.

10-4. You on channel? ❤️

08/10/2026

The mates who tell you the truth with care. Keep them close.

05/10/2026

GETTIN’ RANCHY CAPS ARE BACK 🤠

These were ordered way back in January, and freakin hell they took their sweet time getting here… but they’re finally here and they are pretty epic.

And due to VERY high demand, I made a WHITE CAP. OMG. Stressssss. But she is so fricken classic and sexy that I’m glad I did.

I’ve gone with a really sturdy acrylic cotton for these and brought back our woven patch, so there’s no fading and theyll handle the wash and the dash of your car alot better!

Made to last.
Made to live in.
Made to hustle a dusty life. With just a little bit of ranch thrown into our famous Dusty trucker style.

A little note on the fit because you know I’m fussy about caps:
These are NOT like our big caps in case you haven't brought one before. They’re our 57cm standard trucker, snapping out to around 59cm and back to around 55cm. It's still a trucker style, just not as big in the crown as the musters.

Cap styles come and go.
This one’s here to last.

Tell me what you think of the white? Gonna get out and capture some customers in them soon!

Online now ➡ www.dustycreek.comm.au

01/10/2026

Some people remember the version of you that you lost sight of.
Keep those ones close. 🫶❤

30/09/2026

WE’RE OPEN AGAIN - Exactly 3 months off.. wow! First break in 8 years - thanks for all your messages of support. ❤

Yep, the Dusty Creek website is officially back online TODAY, 1st October 2026 . 👐🏽

There have been some pretty big changes behind the scenes over the last few months. I’ve sold my house in Roma, I’m packing up and relocating east, and Dusty Creek is coming with me.

Running an online business from out west has become too expensive. Freight, transport, getting stock in and orders out, lack of staff - it all adds up. Being further east will put Dusty Creek closer to suppliers, markets, resources and a whole lot more opportunity.

So, we're simplifying things.

Less stock. Fewer releases. More of the things you actually love.

And importantly, orders will now be packed and shipped once a week. 📦

It means I can keep Dusty Creek online while giving myself more room to create, photograph, tell stories, get back on the road and get amongst some markets again. Once I’m moved and settled, Dusty Creek will be popping up at markets before Christmas - let me know of events near you. 🏪

You'll notice the website has had a bit of a freshen-up too.

The caps and Dusty Creek gear aren't going anywhere, but you'll start seeing more You On Channel?, my photography, travels, the people I meet and the stories I collect along the way.

Dusty Creek has always been more than products on a shelf. I think it's time the website felt like that too.

I'm putting my 'merch' cap back on this week, designing a few new things for Christmas around You On Channel? Think caps, patches, stubbie coolers and a few ideas ive chook scratched in my notebook for ages.

I want to find some fun, practical ways for this little message to keep travelling and, where I can, use it to support connection and conversations around mental health in rural Australia. 🫶

There’s plenty more to come on that.

New place. New chapter. Same Dusty.

The website is OPEN, there's still heaps of stock that I'd really rather not move twice, and I'd love to send as much of it to you lot as possible before Christmas.

GO HAVE A SQUIZ. 🛍

Jesssie xx

www.dustycreek.com.au

26/09/2026

Finding your people is one thing. Choosing them well is another.

Pull out chairs. Make room for new conversations. 🪑

Just choose carefully who gets a seat close to you. 👭

And be someone worth pulling a chair out for. ☕😍

You on channel? 📻

Address

Roma, QLD
4455

Opening Hours

Thursday	9am - 1pm
Friday	9am - 1pm
Saturday	9am - 1pm
Sunday	9am - 1pm

Website

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