02/07/2024
Early in 2024 I returned to the Arctic for the first time since BC (Before-Covid), but this time it wasn’t a 100km toe-numbing expedition through in Nunavut lands in the Canadian Arctic, instead I was happily hauled through the Sámi territories of Swedish Lapland by my own team of 5 Alaskan Huskies (Enya, Edith, Cosmos, Cooper & Enzo) for a “Taste of the Fjällräven Polar Challenge” 🌲🐾. Our small team of mushers, adventures & journalists dogsledded, dodged trees, crashed, camped under the stars, ate ration-packs on the ice, and took ‘ice plunges’ in frozen lakes.
But it wasn’t all pine-tree-pinball & furry friends - and we transitioned from odyssey to opulence to wrap our adventures sampling sautéed reindeer and Arctic Char in the luxury of Väkkärä Lodge wilderness cabins @ chat to the team behind the
My all too brief experience highlighted both the challenges and rewards of dog sledding. The bond with the dogs, the endurance required, and both the serene and also fierce nature of the Arctic wilderness combined with a unique experience revolving around the environmental ethos of Fjallraven as a brand.
Keep an eye out in in the coming week or so for a rather amusing Taste of the Fjallraven Polar.
A huge thank you & , and everyone involved for this incredible journey. If you ever get the chance, this is a bucket-list must! 🐶❄️
📸 by & myself