Alison Mcwhirter Photography

Alison Mcwhirter Photography Located in Melbourne Alison McWhirter Photography brings a breadth of skill to a range of photograph
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Alison McWhirter is a professional photographer dedicated to capturing compelling, vibrant and meaningful images with a natural flair and personalised service that will ensure your expectations are fullfilled.

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—™๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ๐˜€๐—ต๐—ถ๐—ฝ ๐——๐—ฎ๐˜†. โค๏ธSome friendships have a wonderful way of picking up exactly where they left off.Li...
30/07/2026

๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—™๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ๐˜€๐—ต๐—ถ๐—ฝ ๐——๐—ฎ๐˜†. โค๏ธ

Some friendships have a wonderful way of picking up exactly where they left off.

Life gets busy. Businesses grow. People move. Months can pass between catch-ups.

But the friendships that really matter don't seem to notice.

You sit down together, and within minutes it's as though no time has passed at all. There's no pressure, no guilt - just shared history, trust and the comfort of knowing you've always got each other.

Looking through these photos, I couldn't help but laugh... somehow I'm standing on the right-hand side in every single one! ๐Ÿ˜‚ Completely unplanned, but apparently that's just where I belong.

To the women who have walked beside me through different seasons of my life... thank you. You know who you are. โค๏ธ

I'd love to know... who's the friend you can go months without seeing, yet it feels like no time has passed when you're together again? I'd love to hear about them in the commebnts. And if their on facebook, tag them - I think we all need a reminder sometimes of just how much our friendships mean โค๏ธ

There are lots of lovely things clients say after a photoshoot.They tell me they love their images๐Ÿ˜They tell me they fel...
29/07/2026

There are lots of lovely things clients say after a photoshoot.

They tell me they love their images๐Ÿ˜

They tell me they felt comfortable in front of the camera๐Ÿ˜Ž

They tell me the experience was easier than they expected๐Ÿ˜œ

And I genuinely love hearing all of those things.

But recently, one client said something a little different.

After her branding session, Jacquelina wrote:

"๐™”๐™ค๐™ช ๐™ง๐™š๐™–๐™ก๐™ก๐™ฎ ๐™ ๐™ฃ๐™ค๐™ฌ ๐™๐™ค๐™ฌ ๐™ฉ๐™ค ๐™˜๐™–๐™ฅ๐™ฉ๐™ช๐™ง๐™š ๐™ฌ๐™๐™š๐™ง๐™š ๐™ฎ๐™ค๐™ช๐™ง ๐™˜๐™ก๐™ž๐™š๐™ฃ๐™ฉ ๐™ž๐™จ ๐™–๐™ž๐™ข๐™ž๐™ฃ๐™œ ๐™˜๐™–๐™ง๐™š๐™š๐™ง ๐™ฌ๐™ž๐™จ๐™š."

I loved that because it gets to the heart of what personal branding photography is really about.

Yes, we're creating beautiful images.

But we're also creating images for:

The next chapter.

The next level.

The business they're building.

Because great branding photography isn't just about where you are today. It's about creating images that support where you're headed next.

Recently, I had the privilege of photographing Jacquelina, founder of , who is helping ambitious women reduce the mental load of modern life through AI education and practical systems.

I've shared a little more about Jacquelina's session and the story behind these images on the blog.

๐Ÿ‘‰ You'll find the link in my bio.

And if you've ever wondered what a personal branding session could look like for your own business, comment ๐—•๐—ฅ๐—”๐—ก๐—— below๐Ÿ‘‡ and I'll send you all the details. โœจ

22/07/2026

When people think about a personal branding photoshoot, they often picture someone standing in front of a camera, smiling.

But there's so much more happening behind the scenes.

It's about creating a library of images that truly reflects who you are and where your business is headed.

It's about creating an experience where you feel comfortable enough to stop thinking about being photographed... and simply be yourself.

Because that's when the magic happens.

I've shared a little more about Jacquelina and her branding session for over on the blog.

๐Ÿ‘‰ You'll find the link in my bio.

And if you've ever wondered what a personal branding session could look like for your own business, comment ๐—•๐—ฅ๐—”๐—ก๐—— below and I'll send you all the details. โœจ



๐Ÿ’„ & BTS video

51 today ๐ŸŽˆAt this point in life, Iโ€™ve survived low-rise jeans,dial-up internet,burning CDs for road trips,plucking my ey...
27/05/2026

51 today ๐ŸŽˆ

At this point in life, Iโ€™ve survived low-rise jeans,
dial-up internet,
burning CDs for road trips,
plucking my eyebrows into oblivion,
and taking photos on actual filmโ€ฆ where you had absolutely no idea how they turned out until they came back from the chemist ๐Ÿ˜…

Which honestly feels slightly ironic considering I became a photographer in the digital age.

And somehowโ€ฆ
I think Iโ€™m actually getting better with age, wrinkles and all

Or maybe just better at caring less.

Either way, Iโ€™ll take it ๐Ÿค

Today it's ๐™„๐™ฃ๐™ฉ๐™š๐™ง๐™ฃ๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™–๐™ก ๐˜ฟ๐™–๐™ฎ ๐™ค๐™› ๐™‡๐™ž๐™œ๐™๐™ฉ...Which is a polite way of sayingPhotographers everywhere are quietly thinking,"Se...
16/05/2026

Today it's ๐™„๐™ฃ๐™ฉ๐™š๐™ง๐™ฃ๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™–๐™ก ๐˜ฟ๐™–๐™ฎ ๐™ค๐™› ๐™‡๐™ž๐™œ๐™๐™ฉ...

Which is a polite way of saying
Photographers everywhere are quietly thinking,
"See.... this is why light matters" ๐Ÿ˜Œ

Because the difference between
"it's fine" and "I love it"
is often just the light โœจ

(it's kind of why photographers are a little obsessed with it!!๐Ÿ˜…)

Showing up on line shouldn't feel like a full on emotional event every time you open Instagram.If your current "content ...
14/05/2026

Showing up on line shouldn't feel like a full on emotional event every time you open Instagram.

If your current "content strategy" is cropping the same photo 14 different ways....

it might not be a motivational problem.

You might just not have the right photos yet.

If this sounds familiar...
it might be time to fix the photos part.

Commend BRAND ๐Ÿ‘‡ and I will send you some info ๐Ÿ˜‰

This version of you...The one building something, figuring it out, showing up anyway -She's already worth capturing.    ...
12/05/2026

This version of you...

The one building something, figuring it out, showing up anyway -

She's already worth capturing.

Motherhood looks different for everyone.But one thing I see over and over again?Women who give everything... and quietly...
09/05/2026

Motherhood looks different for everyone.

But one thing I see over and over again?

Women who give everything... and quietly sit behind the camera instead.

This is your gentle nudge to step in front of it for once ๐Ÿ’›

HAPPY MOTHERS DAYS ๐Ÿ˜˜

17-year-old me had a very simplified version of what this would look like.Current me knowsโ€ฆ there are a few more moving ...
07/05/2026

17-year-old me had a very simplified version of what this would look like.

Current me knowsโ€ฆ there are a few more moving parts ๐Ÿ˜…

But somewhere along the way - between the client shoots, the behind-the-scenes work, and all the things no one tells you about - I actually became the thing I once wanted.

I just donโ€™t always stop and acknowledge it.

And after chatting with so many women lately who are building something of their ownโ€ฆ it felt like the right time to pause and reflect on that a little.

So I wrote a blog about it.

Itโ€™s a bit more personal than usual - but if youโ€™re in that โ€œworking towards itโ€ phase, I think itโ€™ll hit home.

Comment BLOG๐Ÿ‘‡ and I'll send you the deets or go to link in my bio

A lot of the women I photography don't feel "ready" when they book.But they are ready to start showing up.And that's mor...
05/05/2026

A lot of the women I photography don't feel "ready" when they book.

But they are ready to start showing up.

And that's more than enough. โœจ

Address

Melbourne, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

0423931681

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