05/08/2026
Media Day - Daniel Iliffe Daniel (Australian Men’s Sabre Team / Penn State NCAA)
Creative Director / Photographer : Ed Chiu
Producer: Fencing Sport Photography Fencing Sport Photography
Lighting Set up / Technical : Slowburn Studio
Photographer’s Assistant: Will Dunn williamdunn_photography
Researcher / Writer / Interviewer : Will Dunn
BTS video & photography : Will Dunn
Layout Design / Video Edit : Ed Chiu
Location: Slowburn Studio, Frankston SLOWBURN STUDIO | Frankston Photography Studio
Date: 22 May 2026
BLUEPRINT - It’s about the process.
Media Day is more than just a few headshots and photo spreads for Daniel, I wanted to shape it like a product that he can take away to repurpose, initiate and inspire and that is exactly what he did. It is amazing what he has done with the product. Thanks Daniel for trusting the process. His testimonial sums up the work better than I could put in words.
"Working with Ed Chiu at Fencing Sport Photography on Media Day was a first for me: a five-hour studio shoot, with me as the subject, plenty of outfit changes, lots of white, and even a smoke machine. The session created a terrific bank of resources to draw on as soon as I needed them: headshots, portraits, fencing action shots, and a 30-minute one-take video with my interviewer, Will Dunn, who was also my opponent for the action shots.
Will later crafted my interview into an online magazine-style article, hosted by Fencing Sport Photography, giving a different style of exposure about the person, not just as an athlete.
I've used the content for articles, a consistent profile in fencing and at work, portraits for international requests, social media posts on LinkedIn and Instagram including reels, presentation resources, and scholarship and fundraising applications. Fencing is largely self-funded, and this content has changed how I share what I do and promote the sport.
Ed Chiu's professionalism, perspective, and patience were impressive, as were Will Dunn's interviewing, writing and behind-the-scenes shots. Thank you both for your dedication and generosity.
Media Day has already proven invaluable in so many ways".