17/06/2026
I created this campaign after photographing Dale at a really cool place we ended up at.
Knowing Dale's passion for running and the challenges that come with pushing your body and mind beyond their limits, I wanted to create something that reflected the mindset required to keep pushing forward even when the finish line feels out of reach.
Built around the concept Unbend the Impossible, the campaign uses an illusionistic lighthouse as a central metaphor, distorted and then restored, symbolising the transformation of the impossible into the possible through strength and persistence.
With another marathon coming up this October, it felt like the perfect time to share.
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