16/10/2026
We recently had the privilege of producing the hero awareness campaign for ManUp! Australia, featuring 309-game NRL veteran and Queensland representative Andrew McCullough.
To capture the grounded, authentic tone of Andrew’s message, our production relied heavily on natural dawn and dusk light. Working against the clock with the Canon C300 Mark III and Blackmagic PYXIS 12K, we moved quickly to craft a cinematic aesthetic that supported the story's regional roots and core focus on men's health.
An outstanding collaboration alongside Round Square Marketing for strategic collaboration and Jake Lodder for production support.
