the sunday edit.

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the sunday edit.

product photography for small businesses

20/10/2024

〰️ the brief was ✨in-salon✨
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some of my fave minimalist work from earlier in the year with
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productphotoshoot

16/10/2024

〰️ this project was one of three shoots as part of a 3-month content retainer.

the goal for this particular shoot was to create content exclusively for socials that introduced some subtle pops of colour to complement their existing imagery which features mostly white and grey tones.

this meant staying minimal to keep in line with their high-end, science-based brand identity, focusing heavily on negative space to allow text overlay for product education (given this was a new range of products), as well as using creative concepts like blurring, floating, and being intentional with angles/cropping to capture attention quickly and effectively.

admittedly, straying from the usual brief after working on the two shoots prior to this was definitely a challenge for my perfectionism 😂 but it goes to show sometimes mixing it up pays off!

10/10/2024

〰️ final asset vs the ad 🪩

LOVE seeing my work out in the wild.

08/10/2024

〰️ adding a little human touch to the asset library.

07/10/2024

〰️ sleepy deliciousness ✨
but make it bold and punchy.

— solid colour is my fave (bc I’m a minimalist gal after all) but couldn’t not have a bit of fun with generative fill too 🌙✨💤

24/09/2024

〰️ because powerful products deserve powerful photos.💧

03/09/2024

〰️ double the options, double the fun.

recent work for .habittracker where our brief was to create content that would elevate paid ads, keeping with a neutral-minimal feel for easy text overlay etc. 🤎

— but I couldn’t help but give an option that was v on brand too. 🤭🩷

srsly, how cute are these tiny timers??

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21/08/2024

〰️ no props, no worries.

— turns out you don’t always need an intricate set-design to stop a pair of eyeballs ✨

we love a bit of the ol’ less is more around here.

13/08/2024

〰️ quiet on socials certainly doesn’t equal quiet in the wild. 🪩🫶🏼✨

11/07/2024

〰️ the sunday edit. 🤝🏼 splash photography
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04/07/2024

〰️ 3 tips to nail your product launch ✔️

1️⃣ plan your photography at least 2-3 months in advance
- you want to start drip-feeding your content well before launch day - but to do this well, you need the bank of content to back it.

ever been having a bad day and the thing that sends you over the edge is a bag/sleeve caught on a door handle?
makes you want to scream into a pillow, right?

don’t leave your photography to the last minute and risk the ‘sleeve caught on the door handle’ email telling you we can’t fit you for another month or two, throwing off your whole launch plan.

get those galleries locked in early!

2️⃣ know how much you want to invest
- if the manufacturing lords are good to you and you have all of your product ready to go - you might want to invest $$$ in one larger scale project to tick all the boxes at once so you can potter through your launch campaign at your own pace.
OR
if you’re battling delivery delays - a retainer might be a better option to spread things over a few months, giving you a bit more flexibility with budget and what content you need captured.

3️⃣ mix up your shot list
- having a mix of studio-styled and lifestyle images gives you a better chance at keeping consumers hooked on what you’re about to drop.

no one wants to see the same two teaser-images over and over, with different text overlays (spolier: us serial-shoppers will just keep scrolling 🫣).

give them that aesthetic lifestyle shot, that bathroom shelfie, that hero shot - the lot!

and for my final, bonus tip 🪩
- don’t forget to breathe.

new product launches are equal parts stressful and exciting.

ride the waves. breathe through the speedbumps. hire a kickass product photographer (hi, me) who will take care of the little things, so you can focus on the important stuff like making sure your website looks sleek and your countdown timers are locked and loaded 🕺🏼

Address

Burleigh Heads
Gold Coast, QLD

Website

https://www.thesundayedit.com.au/

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