16/09/2026
Reminder: ChatGPT is giving your competitors the same strategy it’s giving you x
We’re getting to the point where businesses are asking the same tools the same questions, then wondering why everyone’s marketing is starting to sound suspiciously similar.
The thing is, AI has access to the same public information no matter who’s asking.
Tell it you’re a “fun, energetic beautician looking for a content strategy” and guess what?
It’s telling the beautician down the road the same damn thing.
What it doesn’t have is what YOU bring to it.
The conversations you’ve had with customers. The stuff your team keeps hearing. What you know because you actually do the work.
And importantly, the judgement to know when the AI answer is a bit s**t.
That’s the good stuff.
It’s also why I’m not buying the whole “AI is going to replace everyone” thing just yet.
AI is a bloody good tool.
But the tool isn’t the strategy.
And I reckon the businesses that understand that are going to get a hell of a lot more out of it. 🔥