Alexandra Orme Photography - Branding

Alexandra Orme Photography - Branding • Headshots • Branding • Events •
Photos that look like you and your business, but on a really good day. (Weddings too!)

31/08/2026

Had such a wonderful time photographing Bec the other day. She’s been in government roles for most of her working career and earlier this year decided to go out on her own.

Big steps mean big decisions and Bec wanted to put her best face forward and have images ready for her new website.

We booked her in for hair and makeup with the talented Canberra Makeup Artist and Hair Stylist and a studio session at the gorgeous Mood Creative Studio | Canberra to beat the winter weather.

It was the perfect place to go through multiple outfit changes, poses and get the spectrum of authoritative to more warm and approachable portraits to use across multiple platforms and with the different clientele she works with.

Stay to the end for the results!

I’m launching something all inclusive and pretty exciting in the next few weeks. Sign up via the link in my bio 😊

11/08/2026

I bought a new car! It’s fab but I’m also realising so many people have the same and I’m spotting them everywhere. 😅

Which is why when today I trying to open the boot of my car to put my camera gear in it and it wasn’t opening, I just thought my key wasn’t working.

Turns out it wasn’t even my car.

Headshots can feel a bit the same too. We often think dressing in black or navy suits with shirt is the safe option (and it is). But why be safe when you can showcase your personality instead?

Updating your portraits is the best time to pack as much of your style in as possible and you can do this in so many ways too:

Clothing, accessories, types of poses and lighting can all play a roll.

So when people see you online they remember you and then they meet you in real life they think “wow they actually look like their photo online!” (They probably won’t say it to you, but they will think it.)

And if you’re not really sure where to start but know you don’t want boring headshots - I have a system I go through with every client to make sure we’re capturing the narrative they want to tell.

If you’re curious about the process, I’m happy to chat. Click the link in my bio and book in a time or dm me - no chat bots here. 😊

personalbranding

This is exactly how brand imagery works. Dr Ben Wagstaff came to me recently as he had just moved back to Canberra and w...
05/08/2026

This is exactly how brand imagery works. Dr Ben Wagstaff came to me recently as he had just moved back to Canberra and was redoing his website.

He was hesitant about getting photos of himself but knew it was important for his patients.

How do you make a good impression with people you haven’t met yet? Warm, approachable portraits that showcase what you do and who you do it for. (Plus a gorgeous, easy to navigate website designed by Handsome Ground Studio)

The end result? Warm and professional images that show how friendly Ben is in real life, give context by the locations and wardrobe choice and most importantly show his fun interactions with patients.

These images now do the heavy lifting and help build trust with parents who are researching online to reassure them that Ben is the right person to get in touch with.

Would you believe these were all taken within an hour at the hospital??

If you’re on the fence about showcasing your expertise I’d love to have a chat.

What do you do when your new headshot gallery lands in your email? 5 steps to success 👇1. Do a happy dance and get excit...
21/07/2026

What do you do when your new headshot gallery lands in your email?

5 steps to success 👇

1. Do a happy dance and get excited about how good you look 💃

2. Download those bad boys! All of them! I recommend downloading to a computer first.

3. Airdrop the photos to your phone. (Or whatever the Android equivalent is 🫣)

4. Upload them everywhere you need to be seen! I just got mine back (Thanks Marcella - Sunday Muse | Albury Business Photographer !) and have updated my website about me page, instagram, emails, linked in, Facebook AND my phone contact. 👌

5. Stalk your profiles to see how good they look with fresh new photos of your beautiful face.



Power move: Send them to your mum and dad - they probably won’t be able to help you pick but they will tell you how good you look!

14/07/2026

You can have the most beautiful photos in the world… and still remember a bad experience every time you look at them.

I was reminded of this recently while trying to buy a car.

The car itself was great. The photos of it online were great. The final price still TBC.

But the process? Not so much.

I left feeling like I wasn’t listened to, wasn’t valued, and really… I just didn’t enjoy the experience.

And that’s the thing about business — people don’t only remember what they got. They remember how they felt getting it.

Yes, I want my clients to walk away with beautiful, professional images they’re proud to use.

But I also want them to remember feeling comfortable, guided, confident and genuinely looked after throughout the whole process.

Because when you’re already nervous about being in front of a camera, the experience matters just as much as the final photos.

(Also… while we’re talking about good experiences 😂 I’m currently on the hunt for a Subaru Outback in Canberra. If you know someone selling one, send me a DM!)

08/07/2026

I bought new wiper blades for my car this week and wish I’d done it sooner.

My old ones squeaked, smeared, and made an awful noise every time they dragged across the windscreen in the dry (why do they do that?!).

Every time it rained, I was reminded they needed replacing.

And every time, I put it off.

Not because it was difficult. But because it felt like one more thing on the list.

When I finally ordered new ones, they were easy to install, worked perfectly, and made me wonder why I’d waited so long.

It reminded me of brand photos.

A lot of business owners are still using images that technically work. An old headshot. A cropped group photo. But usually a photo that no longer reflects who they are or the work they do.

They’re getting by, but they’re making things harder than they need to be.

Updated brand photos don’t change your business overnight, but they do make it easier to show up. Easier to update your website. Easier to post on LinkedIn. Easier to put yourself forward for opportunities.

Sometimes the thing you’ve been putting off isn’t nearly as difficult as you imagined.

And once it’s done, you wonder why you waited so long.

CanberraPhotographer

I don’t know about you but I have a few outfits I’ve curated that I put on when I have to be client facing, look put tog...
10/06/2026

I don’t know about you but I have a few outfits I’ve curated that I put on when I have to be client facing, look put together but still be comfortable (and not have to think about it too hard!)

Having a good image library does the same thing for your online presence.

Sometimes I have a bit of a meh day and showing up online feels hard. So that’s when I pull from my personal branding library to do the heavy lifting.

It means I can show up professionally but not have to dress up and get in front of the camera in the moment (because I’ve already done it!).

What does your brand image library look like?

If you’re not excited to share images and struggle to pull something together on off days, then maybe it’s time to build that library up.

PS - literally posting this from the couch in my pjs 😂😉

We only had a few minutes. They were all straight off the podium.These portraits were captured at the NSW Health Care Aw...
24/05/2026

We only had a few minutes. They were all straight off the podium.

These portraits were captured at the NSW Health Care Awards immediately after participants gave their speeches - and most of them definitely don’t consider themselves public speakers.

That’s the thing about headshots at events and conferences: it has to be fast, but not so fast that people stop looking like themselves. My job is to get people comfortable quickly, guide them without overcomplicating it, and deliver photos that still feel natural, confident and human.

The best part? So many people looked at the back of the camera and immediately went, “Oh wow… I look really good.”

Last week’s headshot mini day was such a good reminder that a “headshot session” rarely ends up being just headshots.We ...
24/05/2026

Last week’s headshot mini day was such a good reminder that a “headshot session” rarely ends up being just headshots.

We captured polished profile images, relaxed in-between moments, website banners, speaking photos, LinkedIn updates, team shots, and all those little personality-filled images that make your brand feel like an actual human — not just a cropped circle on a company page.

The best part? Everyone walked away with a gallery full of variety they can use across LinkedIn, websites, media features, email signatures, speaker bios, socials, and all the places people quietly Google you before deciding to work with you.

Safe to say the mini day delivered far more than one good headshot 👏

If you missed this round, the next one is already in the works. Link in bio to join the waitlist.

27/04/2026

Should you get your hair and makeup done for a shoot?

Short answer: yes.
Longer answer: it depends on what you want your photos to do for you.

I’m a pretty low-key person day to day (mascara and sunscreen is about my limit), but for this shoot I chose to get hair and makeup done so I could feel a little more polished—and not spend the whole time wondering what my hair was doing.

Is this “full glam Alex”? Absolutely not.
But professional photos aren’t an everyday situation either.

They’re a tool. For your website. Your LinkedIn. Your marketing.
And sometimes that means meeting the moment, not just documenting the everyday.

So do I recommend it to clients?
Yes—especially if you want that extra level of confidence and cohesion on camera.

Not because you need to look like someone else.
But because it helps you show up as a slightly more considered version of yourself.

And that reads beautifully in photos.

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