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Locked In Media Helping Real Estate Agents build their brand through social media

15/10/2026

Start making and posting those walkthroughs for more attention on your properties

13/10/2026

Creating a listing video doesn’t need to be complicated

*for exporting - only export in 4k if you filmed 4k otherwise export in HD

Filming:

- give a one liner about the property, main feature, surroundings etc
- either talk about the property in the video or record a voiceover later

Editing:

- Add a text hook
- Record the voiceover
- Add captions
- Add some quiet background music

That’s it

Editing this walkthrough took about 5 minutes and we filmed it in less than 1 minute.

The property was smaller but you shouldn’t need more than 2 minutes to film most properties in this way

End of the day, more content is better than none so even if the videos are a bit shocking at first, post it!

29/09/2026

These content ideas are the minimum you need to make as a real estate agent

Listing Videos:

- You need an on screen text hook. Something like:
📍Location
# bed | # bath | # car
Highlight something specific about the property

- Get your face in the video and walk through the property yourself

- Either speak directly in the video or do a voice over later

- At the beginning of the video give a quick one liner to highlight a main feature of the property and then get straight into the walkthrough

Suburb Spotlights:

- Highlight suburbs in your service area and explain what the locations have to offer and why living or investing there is a good decision

- Sometimes videos can be as simple as highlighting a specific cafe or restaurant in a given suburb that someone looking to make the move may want to know about

Authority Reels:

- Instead of “3 tips for buyers”, give your insight and say something like “If I was looking to buy in [suburb] here’s 3 things I always look out for that most people miss”

- Always try to relate videos to your unique experience rather than simply telling your audience that something is a good idea. Show that it is

28/09/2026

Real estate content shoot bts

The real estate agents winning on social media aren’t posting like real estate agentsThey’re posting like local guides t...
26/09/2026

The real estate agents winning on social media aren’t posting like real estate agents

They’re posting like local guides that people use when trying to find out more about an area.

Local cafes, restaurants, events, that’s what you should be covering in addition to all your listing posts

25/09/2026

BTS real estate content shoot em_apostolou.re

24/09/2026

Real estate agents need to move away from posting endless just sold and just listed graphics on their social media

Instead do this 👇

For just sold posts, you can build client trust by demonstrating how you got other clients results and share a bit about what it’s like to work with you. This can be done as a simple carousel post

Replace just listed posts with a simple walkthrough video of a property with either a voice over with you walking through or speak directly in the video as you’re touring each room

By the way if anyone’s interested the calf’s name is Helga

Round 1 photos from the Benalla Saints Senior footy and A grade netball
05/04/2026

Round 1 photos from the Benalla Saints Senior footy and A grade netball

17/03/2026

And we're not talking about just sold posts and new listings. What actually wins business is showing people who you are.

Your personality, your local knowledge, the way you talk about the market, the communities you work in, and the people you help. The behind the scenes moments that show you're not just another agent but that you're someone worth trusting.

Vendors across North East Victoria are choosing agents they already feel like they know.

That familiarity doesn't come from a just listed post. It comes from showing up consistently, authentically, and with content that reflects the quality of your work and the character of your brand.

Professionalism gets you in the room. Personality is what closes the deal.

We help real estate agents across North East Victoria create content that does both so when a vendor is ready to list, your name is already at the top of their list.

Contact us today and let's talk about what that looks like for your business.

17/03/2026

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Benalla, VIC

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