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Monday 9am - 3pm Tuesday 9am - 3pm Wednesday 9am - 3pm Thursday 9am - 3pm Friday 9am - 3pm

Hamlet and Fields

Name: Hamlet and Fields
Address: Bathurst, NSW, AU
Telephone: +61439844849
Price range: $$$
Rating: 4.8

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Hamlet and Fields

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Crafting country brand stories 🌾
Helping rural and regional businesses grow their online presence through strategy, social media, photography, and content.
(3)

From the paddock to the people.
📍 Central West NSW | Australia-wide
👇 Work with Hamlet & Fields

20/10/2026

Most businesses write captions for the people who already follow them. The bigger opportunity is the person who’s never heard of you and is typing something into a search bar tonight.

Instagram reads your captions as text now, the same way Google does, and the same way the AI tools do when someone asks them for a recommendation. So the words you use decide whether you turn up in that answer.

It doesn’t mean stuffing a caption full of terms. It means being specific about two things: what you actually did, and where you actually were. “Great day out west” is invisible. “Yarding day near Nyngan” isn’t.

Worth a look at your last ten captions. Count how many name a town or a service. That number is usually the whole problem.

Save this one for the next time you sit down to write a caption.

keywords for social media | SEO for small business | local search | content strategy | rural marketing agency | Central West NSW | Riverina | regional business marketing | Instagram SEO

16/10/2026

Meet AJ, our Studio Coordinator.

There’s something fitting about a boilermaker running the studio side of a marketing agency. Both jobs come down to joining things together properly so they hold.

AJ has spent 21 years running small businesses, so she knows what it’s like to wear every hat at once. When a new client comes on board with us, she’s the first person they work with. She sets everything up so the rest of the work runs smoothly from day one.

She loves a good system, but don’t let that fool you. She’s a big picture thinker with a creative streak, and as a mum of four she can keep a lot of moving parts in line.

Over the coming weeks we’ll be sharing more of AJ’s story, along with the people and places she works with.

15/10/2026

Today is the International Day of Rural Women.

Spend a sale day at the saleyards and you’ll see it. Women on the catwalks and in the pens, on the books, behind the clipboard, and on the phone to clients before the first pen is sold. Then home to run a farm, a business, a household, a committee. Often all in the same week.

So much of what holds country communities together is done by women who would never call it remarkable. We would.

Over the next few slides are some of the women we’re lucky to work alongside, in our own team and in the businesses we partner with. Every one of them has a story worth knowing.

Happy International Day of Rural Women from all of us at Hamlet & Fields.

International Day of Rural Women | rural women | women in agriculture | Central West NSW | regional NSW

Before Hamlet & Fields, there were pigs.

Fee started Paddock to Potager, a farmhouse experience and pastured pork producer, and founded the Toowoomba Farmers’ Market. Later came marketing at McGregor Machinery in Wangaratta, where she also helped run the service centre.

She didn’t come to agriculture through a family farm or a city agency. She came to it by doing the work: building regional businesses, working out the numbers, and learning what it takes to keep the doors open.

That’s the thinking behind Hamlet & Fields. Marketing for country businesses, from people who have had to make it pay themselves.

One thing she’ll always tell you: algorithms change, people don’t.

Yes, that’s AJ behind the mask. She’s a boilermaker by trade.

Anyone who has worked in a trade knows the job has to be done properly the first time, because someone is relying on it. AJ brings that same standard to everything she does here.

Bathurst born and bred, she spent time living out in Nyngan before coming home to the region, and these days lives rural, just out of town.

Now she runs Hamlet & Fields day to day: client coordination, projects, systems and budgets. If you’ve worked with us, you’ve probably heard from her. She’s across the detail and keeps things moving, all with a smile.

Ellie grew up on a property at Mullaley, and she was never one to watch from the fence. She loved the hands-on

14/10/2026

Most people would rather do just about anything than stand in front of a camera. We get it. Even we feel a bit stiff at first, and we do this for a living.

That’s why our sessions don’t run like school photo day. We chat, we muck around, and we give the nerves time to wear off. The best shots usually turn up somewhere between the posed one and the one where someone nearly ends up in the wildflowers.

Relaxed people photograph like themselves. When your business runs on relationships, that’s the version of you your customers want to see.

If you’ve been putting off new photos because the idea makes you squirm, have a chat to us. We’ll make it painless, and possibly even fun.

13/10/2026

We get asked a bit whether we only work in Bathurst. We don't.

Bathurst is home, but most weeks involve a drive. Out to clients in Meadow Flat, Orange and Parkes. South through Cowra, Young and Jugiong, down to Henty for the field days and on toward Holbrook. Cootamundra and Gundagai are on the run too, and so is anywhere further out when the work heads that way. The distances aren't the hard part. The useful part is that you learn what different towns respond to, and it isn't the same thing.

A marketing plan built in a city office for "regional NSW" treats it as one market. It isn't. Every town has its own economy, its own industries and its own way of deciding who to trust.

Tell us where you're running your business from. We'll tell you what we've seen working nearby.

rural marketing agency | Central West NSW | Riverina marketing | Bathurst | Orange | Parkes | Cowra | Young | Henty | Wagga Wagga | regional marketing NSW | agricultural marketing

12/10/2026

You asked so we answered, who are Hamlet & Fields?

Hamlet and Fields is a rural and regional marketing agency based in Bathurst, working with agricultural organisations and established regional businesses across the Central West, Riverina, western NSW and country NSW.

We want to help your business show up in the way it deserves 🫶

Hamlet & Fields | marketing agency | rural businesses | agriculture | central west nsw | small business

09/10/2026

Some people call me Hamlet & Fields. My friends call me Fee.

The call I most want to get is from a business that's grown, where the marketing has been shared around internally until nobody really owns it. Nobody's done anything wrong. It's a normal place to end up, and a very fixable one.

That's where we come in. We take it off your plate, give it a proper plan, create the content and make sure someone is owning it.

If that sounds like your business, give me a call. Or send us a message, whichever's easier.

meet the founder | rural marketing agency | regional marketing NSW | Central West NSW | Bathurst marketing | agribusiness marketing | marketing strategy | regional business | creative director

Address

Bathurst, NSW

Opening Hours

Monday	9am - 3pm
Tuesday	9am - 3pm
Wednesday	9am - 3pm
Thursday	9am - 3pm
Friday	9am - 3pm

Telephone

+61439844849

Website

http://www.hamletandfields.au/

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