Hamlet and Fields

Hamlet and Fields Crafting country brand stories šŸŒ¾
Helping rural and regional businesses grow their online presence through strategy, social media, photography, and content.
(3)

From the paddock to the people.
šŸ“ Central West NSW | Australia-wide
šŸ‘‡ Work with Hamlet & Fields

03/09/2026

If you knew that song straight away, you probably pictured a Subaru. Thatā€™s branding working. Except this is a Prado on a dirt road, and if you know the TV ad, the song probably still got you.

Iā€™m Fee, I run Hamlet and Fields, a marketing agency working with rural and regional businesses across country New South Wales. A lot of my week can look like this.

A logo, a colour, a song, theyā€™re just triggers. They pull on a feeling someone already has about your business. No feeling, nothing to pull on.

Nobody drives two hours for a logo. They drive it for the person who gave them advice, went above and beyond, or remembered their kidsā€™ names.

Free Small Business Bootcamp, Lithgow, 2 October to learn more.
Branding, digital presence and practical AI, with Regional AI Co. Hayley Urmston | Website & Brand Design and Lithgow Lithgow .

Limited places, link in bio.

02/09/2026

Most of my working week happens on the road lately.

Out on shoots, a saleyard, and client meetings.

Podcasts are how I use that time. Marketing, business, the odd interview with someone running something interesting. Iā€™ve picked up more sitting in the car than I have in half the courses Iā€™ve paid for šŸ˜†

Problem is but, Iā€™ve run dryā€¦. Hoping you could help? Marketing, business, ag, or something completely unrelated thatā€™s just as good.

Leave it below and Iā€™ll get through the list on the drive to Henty Machinery Field Days

01/09/2026

First day at Central Tablelands Livestock Exchange.

The interactions. The personalities. The passion. The banter.

What a great bunch of peopleā€¦ Excited for this one šŸ¤ 

Central Tablelands Livestock Exchange, CTLX, Carcoar NSW, Central West NSW, livestock exchange, saleyards, livestock agents, cattle sales, livestock industry, Australian agriculture, regional NSW, rural business, cattle producers, livestock marketing, Hamlet & Fields

The time has come, and weā€™re hiring šŸŒ¾Full time marketing assistant needed pronto. Potential matters more than a perfect ...
26/08/2026

The time has come, and weā€™re hiring šŸŒ¾

Full time marketing assistant needed pronto.

Potential matters more than a perfect CV.

Bathurst, NSW.

To apply, send your CV to [email protected] or just give us a call on 0421 973 912 šŸ“ž

22/08/2026

Nothing to see here, Margotā€¦ šŸ¾

Just my lilā€™ dachshund discovering salt & vinegar chippies for the first time.

Hardly groundbreaking material.

But thereā€™s a whole little story in there.

The noticing. The investigation. The discovery. The very questionable decision to go back for another sniff.

And thatā€™s the thing about storytelling.

We tend to think something big needs to happen before itā€™s worth filming. A launch. A sale. A finished project. A big announcement.

Most of the good stuff is already happening in the ordinary parts.

The workshop opening in the morning.
Cattle coming into the yards.
The first coffee before everyone arrives.
A conversation leaning over the fence.
Hands doing something theyā€™ve done a thousand times.

You donā€™t always need to create content.

Sometimes you just need to notice it.

Follow along, Iā€™ll keep showing you how to spot the little stories in your own business, and turn them into content people actually want to watch šŸ‘€

I use AI in my own business.Plenty of admin tasks, yes. Editing, hooks, to tidy up captions. I give it the story, contex...
13/08/2026

I use AI in my own business.

Plenty of admin tasks, yes. Editing, hooks, to tidy up captions.
I give it the story, context and actual words, then it helps shape and tidy them after Iā€™ve done the client work and audits.

So my question is: if AI has touched the content at all, even slightly, and that becomes detectableā€¦ does it actually matter?

Iā€™ve always led with authenticity. The thinking, story and judgement behind the work are still human.

So out of this latest AI ā€˜episodeā€™ hitting socials, whether any of it actually matters is the bit Iā€™ll be watching.

And Iā€™m not saying it doesnā€™t matter when people use AI to churn out generic copy and pass it off as original thinking. But most of the time, we can already tell when weā€™re reading that stuff anyway. And we scroll straight past it, right?

Would love to know your thoughts šŸ‘‡

Address

Bathurst, NSW

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+61439844849

Website

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