Niche Pictures - Lyn McCarthy

16/06/2026

🎬 It’s film festival season… before you hit ‘submit’, take a look at your publicity images.

Many filmmakers rely solely on screen grabs, but editors and journalists need high-resolution images that tell the story of your film quickly and clearly.

A strong publicity still can make your film easier to pitch, easier to publish and more memorable.

With the 20th now calling for entries for October, it seemed like the perfect time for this first Film Festival Tip.

If you had one image to represent your film, what would it be?

15/06/2026

A few pics from last weekend's Love Lennox Festival, Joel Salom and Erik the Dog, Sam Buckley, MOVE IT, North East Waste, Byron Wildlife Hospital and a few hotties, including Sarah Grant. I love our community!

12/06/2026

Bluesfest Fallout. Story in with one of my fave pics from Bluesfest: .official
Words by

Small businesses across the Northern Rivers, along with thousands of ticket holders, are collectively owed almost $7.5 million following the collapse of Bluesfest.

11/06/2026

One of the things I love about newspaper photography is the variety. One week it's musicians, the next it's community leaders, and this week it's a mould remediation specialist helping Northern Rivers residents deal with a problem many are still facing after the floods.

This week's Lismore Times cover features Adam Wijeyekoon, , whose work takes him into homes and businesses tackling one of the region's most persistent recovery challenges.

Thanks to Adam for his time and trust.

I'm always grateful for the opportunity to meet interesting people and tell local stories through photographs.

📷 Images for the Lismore Times, 12 June 2026. Story by
Read the digital version at: https://timesnewsgroup.com.au/lismoretimes/print-editions/full-digital-edition-june-12/

04/06/2026

There’s always a moment before the curtain rises.
The nerves. The excitement. The anticipation.

That’s what I was thinking about while photographing the cast of A Chorus Line for this week’s Ballina Times cover.

While it may be a musical about dancers auditioning for a role, at its heart A Chorus Line is about people, their stories, struggles, ambitions and resilience.

The energy, commitment and camaraderie of this cast were evident throughout the shoot, and I look forward to seeing them bring these stories to life on stage.

Congratulations to the cast and crew of Ballina Players, and thank you for trusting me with your cover image.

📸 Cover photo by Niche Pictures - Lyn McCarthy

04/06/2026

One of the biggest misconceptions about publicity is that a publicist “gets you press.”

In reality, no publicist can make a journalist, producer or editor cover a story.

What a good publicist does is identify the angle, story or news hook that makes your project relevant to an audience.

I’ve seen talented musicians, filmmakers, authors and artists spend thousands promoting a project before they’ve answered one simple question:

“What’s the story here?”

Because publicity doesn’t start with media lists.

It starts with narrative.

Before you pitch your next project, ask yourself:

Why would someone who doesn’t know me/us care?

If you can answer that clearly, you’re already ahead of most people.

What’s the hardest part of publicity for you: finding the story, getting media attention, or knowing where to start?

03/06/2026

Thanks to Katie and BYRON magazine for the write up for Stu and Rosie’s gig Saturday June 6 at the Top Pub Mullumbimby, 7pm.

A Mullumbimby father and daughter take their intimate, music-filled story from local pub to Bondi stage, sharing the soundtrack of a lifetime together.

02/06/2026

Thought it was time to post some more images from . Great weekend for music lovers. 🎼🎸💃

02/06/2026

🤣🤣🤣 Thanks to Jason Rosewarne for this classic! Yes, you get what you pay for! If you need professional family shots you know where to find me. 🤣❤️

01/06/2026

Thanks to the Times group of newspapers and Angela Saurine for the coverage of Stu and Rosie's gig coming to the Top Pub in Mullum Saturday June 6. Go to Byron Coast Times for a read of this week's issue or pick up a hard copy at all the usual outlets. Also in Ballina Times and Lismore Times Check it out Stu Eadie