Photoplay Photography

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Alexandria, NSW
Photoplay Photography

Creators and commercial production. We love all things photo and moving image. Our photographers capture stories creating images of beauty that provoke.

Photoplay Photography represents Australian an international photographers producing commercial, editorial, book and art projects. Our producers make magic, their anchor is to be intuitive and to conceive smart, unrivalled productions. We don't try to be new, because we are. Stop and look.

03/09/2026

Incredibly proud to see our own Alexandrena Parker's latest project out in the world. ✨
'There's More to the Story’ was commissioned by Vertex Pharmaceuticals in collaboration with CF Australia and tells the stories of six people living with cystic fibrosis, exploring how their lives have changed in recent years and the unexpected challenges that have come with that change.
This one is personal for Alexandrena. CF has shaped so much of her own life, and turning her camera toward a community she's part of, telling these stories with honesty and nuance, is the kind of work we love representing. Many people have heard of CF. Far fewer understand what living with it actually looks like. There's more to the story.
Credits:�Client: Vertex Pharmaceuticals / CF Australia�Creative Director/Photographer: Alexandrena Parker�
EP: Ross ColebatchPhotoplay Photography �
Editor: Dropbear�
Original Composition: �
Retouching: Adam Hayes
Set Design: Kendra McCarthy
Hair/MU: Desiree Wise
Digi: Dan Hilburn
Lighting: Matteo Macri & Archie�Sartracom
BTS:
Thank you to Linda & Rachael at Vertex () for trusting Alexandrena with this one.

02/09/2026

Behind the lens with Bonnie Coumbe capturing the flavours for AUSVEGs latest campaign, ‘Get the Edge. Eat More Veg.’ These bowls of energy and goodness pack a punch. With thanks to our friends Akcelo.

26/08/2026

We're proud to spotlight Michael Corridore's celebrated out-of-home campaign for Showtime. No CGI. No compositing. Every frame shot and staged for real, on film. Proof that the most striking imagery still comes from doing things the hard way.

25/08/2026

We are thrilled for Adam Ferguson to have this work shortlisted for the Bowness Photography Prize 2026 at Museum of Australian Photography.

Title: Longwood bushfire, Taungurung Country, Ruffy, Victoria, Australia.

For over a decade, Ferguson has returned to the Australian bush to make pictures of a landscape under pressure — droughts, storms, bushfires. Pastoralism is steeped into Australia's colonial cultural mythology, but we now reckon with its environmental consequences as climate change compounds them.

Ferguson made this photograph on Taungurung Country in the aftermath of the Longwood bushfire last summer. The scene recalled the idealised Australian landscape depicted across colonial painting and history, that vision subverted by a scorched flock of sheep at rest amongst the gum trees.

Exhibition opens at the Museum of Australian Photography on September 17.

18/08/2026

Thrilled for Nick Bowers to have been named Photographer of the Year at the 47th annual AWARD Awards!
It is an honour for Nick to receive this recognition from his peers, and it's magnificent to see all the hard work pay off.
So many people to thank from the producers at Photoplay Photography, our friends at Photoplay Films, and all our production partners, clients, and industry people.

06/08/2026

Nick Bowers photographs the North Sydney Olympic Pool ahead of its grand reopening this week - 90 years of Sydney summers, Art Deco bones and the Harbour Bridge still stealing the view. Shot with a fresh, natural eye, a heritage icon captured the way locals actually love it.

05/08/2026

How do you photograph a whole country? Chris Budgeon went and found everyone. For the Australian Bureau of Statistics 2026 Census campaign, 'Every Answer Matters', he rounded up Australians from every walk of life for one giant group shot - then peeled off to shoot them one by one, wherever they call home. Via our friends TBWA\Melbourne.

30/07/2026

Troy Goodall Photography photographs everyday moments for the latest TSB New Zealand campaign, ‘It’s How We Money’ via YoungShand.

28/07/2026

Hugh Stewart traveled to Uganda, where he had the privilege of photographing over 900 students and teachers for the School for Life Foundation. 🇺🇬 Three days, dozens of classrooms, countless stories — and every single portrait a reminder of why this work matters.

15/07/2026

Achieving new personal bests in horizontal living. Sarah Adamson photographs 'Homebodies' for Cool Pretty Cool with Isla + Angela.

Stylist: Monique Moynihan
Hair and Make up: Claire Thomson
Thanks to: Chloe Hill

Address

Shop 4, 111–117 McEvoy Street
Alexandria, NSW
2015

Website

http://photoplay.co/

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